Blogs

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Accessibility: An interview with Rebecca Cryan

Our Senior Digital Editor, Rebecca Cryan, talks about accessibility at Macmillan and our most recent audit. What is the importance of accessibility at Macmillan Cancer Support? We consider our website to be a digital service. Our cancer information, our online community and content like the financial…

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Good things really do come in streamlined packages…

Our Social Media Manager, Carol Naylor, has been busy supporting teams around the UK to update and streamline our regional Facebook pages. Carol discusses how the project manages to slim the total down from over 30 to just 13 regional accounts.  It comes to us all…

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It’s all about the mobile

Rebecca Buchanan, Digital Marketing Officer, discusses the world of mobile marketing, why you should implement a mobile marketing strategy and how to get the best results.  Mobile is huge. The Internet Advertising Bureau (IAB) UK (2017) reported: ‘In June 2016, 29 million UK adults used…

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Ad servers and Google Analytics: who to believe?

Sharing her tips and tricks, Rebecca Buchanan, Digital Marketing Officer, writes about how to analyse Facebook campaigns to achieve the most accurate results. 

3 simple steps to building customised campaign URLs

Digital Comms Officer, Rebecca McCormick, shares her top tips about building customised campaign URLs and finding them in Google Analytics. 1a. What are customised campaign URLs? Customised campaign URLs are destination URLs that have campaign tracking (or “parameters”) added onto the end of them. These “parameters” allow you to easily…

Social Media: The Importance of Being Aware

Social Media Officer, Hayley Devlin, discusses the importance of awareness days/weeks/months. As a cancer charity, we see awareness days a lot. October, famously, is for Breast Cancer Awareness. In January, we have Cervical Cancer Prevention Week and in June it’s Cervical Screening Awareness Week. In November, it’s a…

A funny thought about charity comms

There’s a copywriter in Macmillan’s creative department who’s also a stand-up comedian. (Pav, Bath Comedy Festival New Comedy New Act of the Year 2016.) Rather than being a random career combo, like your dentist moonlighting as a lion tamer, there’s a distinct possibility that a…

Google removes all right-hand side ads

Last week Google removed all of the ads which appeared down the right-hand side of tablet and desktop search results. Instead, ads will only be shown at the top and bottom of the page, with up to four ads shown at the top of the…

Instagram prioritises views over likes for video

This month Instagram is beginning to give more insight into how the app’s 400 million plus users are interacting with Instagram videos. You’ll now be able to see how many times an uploaded video has been viewed. View counts will now appear directly underneath the…

We’re getting emotional over the new Facebook emotions

SHOCK! HORROR! GLEE! Oh wait, those aren’t part of the six new reactions Facebook has recently rolled out… If you haven’t already heard, Facebook is now allowing you to express yourself in new ways. All you need to do is hover over the original like…

YouTube Innovation Project

The digital marketing team have worked on an exciting YouTube innovation project, which aimed to display related video ads to users who were searching for cancer related keywords, in order to raise awareness and target specific users.   So why did we decide to do…

Why I love Instagram (and why Macmillan should love it too)

In this listicle Macmillan Social Media Officer, Alice Hajek talks about why Instagram is her favourite social media network and the opportunities that #throwbackthursdays and #motivationalmonday posts can provide an organsation. Instagram boasts 300 million active monthly users worldwide. Despite this rather large figure, it is a relatively new social platform for…

Cancer Research UK launched contactless collections across the UK

As part of its World Cancer Day fundraising campaign CRUK launched contactless collections across 16 locations in London, Glasgow, Liverpool and Leeds making CRUK the first charity to approach contactless donation technology on this scale. Supporters had the opportunity to donate £2 to the charity…

Storytelling: The superhero of communications

In the first of three blogs, Craig Melcher, our Digital Content Manager, opens the book on the most enduring and powerful form of digital content. ‘Storytelling’ was once an innocent word, belonging to the bedtime ritual between parents and children or legend-sharing rituals within indigenous…

Instagram Innovation Test

In December the Digital Marketing carried out a test using some innovation budget to try and significantly increase the followers on the Macmillan instagram account. In order for the test to be effective we decided to target users who ‘Like’ Macmillan Cancer Support Facebook page…

Creative cram: New Year, new projects (and a few from 2015)

New Year’s resolution: must update our blog more. Yes, we admit it. We’ve been a bit slack when it comes to sharing all our lovely creations. But it’s because of these projects we’ve been a little busy. As a small apology, here are a few things…

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Facebook is making it easier for people to donate

The social network is currently trialling a new way for charities to raise money within Facebook. This comes in the form of the new fundraiser tool which allows charities to set up a standalone fundraiser page, in addition to their general Facebook profile page, in…

Twitter adds more choices to native polls

In October Twitter announced it was launching native polling for all users, so now everyone can find out what their followers think about certain issues. Twitter product manager Todd Sherman described the appeal of polling on Twitter in a blog post: If you want the public’s…

Google isn’t giving up Google+ just yet

Earlier in the year we discussed the changes Google were making to Google+ and it looked like they were giving up on the social media platform that was never the success they thought it would be. However its looks like Google+ isn’t going anywhere and…

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