Creative

A funny thought about charity comms

There’s a copywriter in Macmillan’s creative department who’s also a stand-up comedian. (Pav, Bath Comedy Festival New Comedy New Act of the Year 2016.) Rather than being a random career combo, like your dentist moonlighting as a lion tamer, there’s a distinct possibility that a…

We’re getting emotional over the new Facebook emotions

SHOCK! HORROR! GLEE! Oh wait, those aren’t part of the six new reactions Facebook has recently rolled out… If you haven’t already heard, Facebook is now allowing you to express yourself in new ways. All you need to do is hover over the original like…

Why I love Instagram (and why Macmillan should love it too)

In this listicle Macmillan Social Media Officer, Alice Hajek talks about why Instagram is her favourite social media network and the opportunities that #throwbackthursdays and #motivationalmonday posts can provide an organsation. Instagram boasts 300 million active monthly users worldwide. Despite this rather large figure, it is a relatively new social platform for…

Storytelling: The superhero of communications

In the first of three blogs, Craig Melcher, our Digital Content Manager, opens the book on the most enduring and powerful form of digital content. ‘Storytelling’ was once an innocent word, belonging to the bedtime ritual between parents and children or legend-sharing rituals within indigenous…

Creative cram: New Year, new projects (and a few from 2015)

New Year’s resolution: must update our blog more. Yes, we admit it. We’ve been a bit slack when it comes to sharing all our lovely creations. But it’s because of these projects we’ve been a little busy. As a small apology, here are a few things…

Creative cram: summer

The sun was shining, the weather was fine – and it when it came to being creative, we used a lot of time. Okay, so poetry isn’t necessarily our bag. But luckily we didn’t need it for June’s, July’s and August’s jobs … World’s Biggest…

Creative cram: April/May

Creative cram: April/May Busy. That’s how we’d describe April and May. Biscuity. That’s another. And yup, you guessed it, there’s a relationship between the two. Luckily our lovely studio manager, Stu, often helps us out with both. And this means we can get on and…

Your Mac News: ‘A dip with a difference’

Our summer edition of Macmillan’s supporter magazine, Your Mac News, is almost out. But that doesn’t mean we’ve forgotten about the fantastic stories from our spring edition – including our fundraising feature on holiday makers ATD Travel Services and their amazing efforts… * Macmillan’s Lido Challenge…

Creative cram: February and March

It’s been a busy few months for Macmillan Creative, which is why you’re getting two for the price of one this time round. And the good thing is we’ve got lots to show off. Here are some of our highlights from the past few months:…

Your Mac News: Read Shola’s story

For our supporter magazine, Your Mac News, Shola talks to us about her cancer diagnosis and how she was supported by Fiona Crowe, a Macmillan benefits adviser. What was life like before your diagnosis? ‘It was fantastic, I had a great life. I was going…

Creative cram: January

Last month we said hello to a lot of new challenges and welcomed back some of our regular projects. Here is just a snippet of what we’ve got going on and coming up, this year:   Dress Up and Dance 2015 What is it? A…

Creative cram: December

Just like our stockings, this December our in-house inbox was crammed with lots of exciting things for us to open. To give you a peek at what this looked like, we’ve unwrapped a few of them. Here’s December’s briefs …   Macmillan shopping bags What…

Your Mac News: Man vs sprout

We’ve had supporters take on unusual challenges. But after speaking to Stuart Kettell for our supporter magazine Your Mac News, we think his efforts might be our wackiest yet … Where did the idea to push a Brussels sprout up Mount Snowdon with your nose come from? ‘After…

Creative cram: November

The great thing about working in an in-house studio is that you get to be part of a whole range of different projects. And you never know what’s next. While there’s not enough time (or room) to cram everything we’ve been up to in this post, here’s…

Beauty and the brief

You often hear creative directors say that the work can only be as good as the brief, and while I’m a stickler for a well thought out and enlightening brief, I don’t think it’s as black and white as all that. I’ve seen good creative transcend…

Is using plain English the same as dumbing down?

Why do people write things like emails, leaflets or reports? Easy – because they have something to tell others. And by using plain English, they can communicate that message as clearly as possible. But let’s face it, there will always be people who say that…

‘But you can’t start a sentence with a conjunction.’

Is it okay to start a sentence with ‘and’ or ‘but’? The answer is very simple – yes. The idea that it’s grammatically incorrect to start a sentence with a conjunction like ‘and’, ‘but’ or ‘so’ is just a myth. I know, I know. It’s…

Brave and bold

This is James. Yesterday I went long with Dan and Mike our photographer to photograph video and interview him. Last September James was told he had a particularly aggressive, terminal lung cancer. He was told he had 2 weeks to live. As you can see,…

Annual Report 2013

Letting our supporters know the amazing things we did in 2013, celebrating our successes and setting out our aims for 2014 and beyond, Macmillan’s Annual Report is a big deal for us. We want to make sure we get it right in terms of tone,…

Mall of the World

Every once in a while something comes along and makes what was in those 1980’s Sci-fi films a reality. No I’m not talking about the terminator and Skynet… Although that is still on the cards if we’re not careful. I’m talking more of the massive…

Keeping it real this Christmas

If you have a television you can’t possibly have avoided the barrage of Christmas adverts that have been hitting our screens in the last few weeks. There have been the good, the bad and the exceedingly twee. The ones that caught my eye were by…

CRUK favourite charity amongst those aged 18–24

So we all know Macmillan is the nation’s favourite charity brand this year, but in the youth sector things are very different. The Youth 100 reveals the most loved brands of 2013 based on a survey of thousands of young people. The top three brands…

Useful PDF summary of some of our competitor’s brands

We’re the number one charity brand and we want to stay that way. So visit this section of the blog regularly to keep an eye on what competition are up to. To start you off here’s a handy visual summary of how CRUK, Marie Curie,…

Geek heaven

A fun infographic allegedly featuring ‘all the sci-fi spaceships known to man‘. Quite a claim which immediately had me browsing through to find what I could spot that wasn’t included.

Welcome to Think Grow Create

Welcome to Think Grow Create. What’s that you’re probably thinking? And it’s a good question. The answer is that it’s a blog to showcase all the work that the Macmillan marketing team do to support people affected by cancer. It’s a place to share all…

Macmillan resources win top award at the BMA

Last Tuesday, some of the Creative team together with members of the Cancer Information Development team headed over to the British Medical Association (BMA) awards. The BMA awards recognise excellence in the production of accessible, well-designed and clinically balanced patient information. That’s why we are…

Hidden Museums

Museums. Immediate words that come to mind are British and Science. But lurking around London are quiet and quirky museums that will give you a boost of creativity. These small but jam-packed gems are well worth the effort and a great way to spend the…

The day the saucers came

Not being a fan of people not paying attention because they are Tweeting, Twerking, Posting and Poking, I wanted to post a poem written and read by Neil Gaiman which sums up how it will all end. As he says it’s sort of about the…

A creative cup of coffee

With Coffee Morning just around the corner, the smell of coffee is in the air. So we were thrilled when we stumbled upon these coffee sculptures. This new ‘foam’ of art is taking the coffee world by storm.

Peculiar grammatical terms

Have you ever wanted to impress someone in the pub with your knowledge of grammar? Of course you have. And to help you out, we’ve put together a list of unusual (and funny sounding) grammatical terms, from ‘bangorrhea’ to ‘tittle’. Bangorrhea ‘Exclamation marks!!!! I love…

Say hello to our little icons

Our silhouettes are always considered the hero of the page but what happens when you need to use one very small? Well, worry not we have a solution to your creative problem. Introducing our Macmillan icons, designed out of Macmillan Headline font these little icons…

Introducing our annual report

Last year was a great one for Macmillan – we reached a record 5.7 million people, and our fantastic fundraisers helped us raise more money than ever before. We wanted our 2012 annual report to reflect these amazing achievements. For the Creative team, this was…

Best branded tea

Britons and their cuppa. No bond is stronger. This love affair, though perplexing for some, makes complete and utter sense for others. Though other than the tea itself, the packaging and what you get it in can make all the difference in enhancing the tea…

Easy PISA

Writing for Macmillan? Well, we want you to think PISA. Not the city famous for its leaning tower but our guiding principles: Personal, Inspiring, Straightforward and Active. These principles help make the Macmillan tone of voice. And, as I like to say in my best Alan…

Zorn@60

I went to an amazing gig at Barbican on Friday, showcasing some of the music of uber-prolific John Zorn (His discography stretches to 100′s of entries.) It was pretty inspiring to see the energy and iconoclastic style of 60-year-old Zorn as he bounced around the…

Written on the wind: Lawrence Weiner exhibition

I was really interested to see this exhibition at MACBA during my recent trip to Barcelona. Weiner is best known…

Sports creative

Click on the row of images above to see a gallery.

The viral boom

‘Hadoukening’, ‘Vadering’ and perhaps most bizarrely, ‘Quidditching’ are three new internet fads that have Japanese school kids jumping for joy. No really, they are – All you need are some athletic participants, a trigger happy cameraman and some slick editing and you’ve got yourself a…

Age UK Spreads the Warmth

Age UK have wrapped up the Telegraph Magazine with a thermal cover to highlight their ‘Spread the Warmth’ campaign. The advert, printed in grey thermal ink, will respond to the reader’s fingertips. As readers touch one of the items in the picture, it will turn…

Big Vinnie meets Little Vinnie

Ever wondered what hardman Vinnie Jones was like as a child? Haven’t we all? Now thanks to the British Heart Foundation (BHF), big Vinnie meets little Vinnie. Following the success of their previous CPR awareness video (which we blogged about earlier) the BHF has created a kidsspoof complete with mini…

ITV, the chameleon

Branding is a tricky business. It’s difficult to build a strong brand in today’s environment when you’re  inhibited by substantial pressures and barriers, both internal and external. However, one key to successful brand building is to have a clear understanding of what your brand stands for…

A cookbook you can eat? Bring on next year’s Little Book of Treats!

Okay, I might have drooled a little bit, but an edible book is just too desirable for me. Made out of sheets of embossed lasagne – just waiting to be stuffed! Not suprisingly, it’s won a shopping basket full of awards. Yum. Click here for…

Unemployee of the Year

Famous for their thought-provoking advertising, United Colours of Benetton have launched a new ad campaign in conjuction with organisation UNHate. The multinational clothing company has introduced a scheme called ‘Unemployee of the Year’, which offers funding and support to 100 talented but unemployed youths. As…

Home is Where the Art is

Ever wondered what the view’s like from the front room of a coastal cottage in North Yorkshire? Of course you have, and now’s your time to find out. On the 22-23 September the beautiful village of Staithes – around 10 miles north of Whitby –…

Pick of the Best

With Mac Creatives’ social circles positively teeming with great content, here’s a round-up of the best projects on the go this week.    1. The Imaginary App This one’s a call for submissions. Editors Paul D. Miller and Svitlana Matviyenko are asking budding writers, artists and…

We All Make the Games

I know, I know, the Olympic games are over – and after watching nothing but sport for two weeks, the Paralympics seems dreadfully far away. With this in mind, I hope you will allow me to blog about one more Olympic ad campaign, to keep…

BMW infographic gets personal

Following on from our recent post about Intel I wanted to talk about BMW’s interesting new Facebook application that creates an infographic about users’ habits and encourages people to prove they are a BMW superfan.  The app does a great job of visually telling consumers…

Me the Musical

Despite generating $54 billion in revenue and having over 100,000 employees, multinational computing company Intel likes to get very personal with its online ad campaigns. Last year, they invited Facebook fans to create a museum of themselves based on Facebook photos, friends and related online…

Five Things I Love about Gallop

There are dozens of refreshing things about Multiple Sclerosis charity shift.msand their newest ad campaign, Gallop – but here’s five to get you started.  Five things I love about Gallop 1. It’s a short film       At Macmillan we’re no strangers to the lasting…

President of the Beard Owner’s Society

Have you ever wondered what the Tooth Fairy’s business card would look like? How about Christopher Columbus? Every month printing company Moo.com invite their Twitter, blog and Facebook followers to not only imagine the business cards of these famous names but design and create them,…

Warning: do not read before lunch

In view of the good weather we should be experiencing, butter brand Lurpak is launching a new summer ad campaign on their Facebook page. As part of it, they’re giving away some snazzy aprons (adorned with great typography – have a look at them here),…

50 Shades of…

You would have to have been living somewhere dark, cold and cave-like not to notice that the literary world has been frantic with the release of E L James’ debut novel 50 Shades of Grey, some 500 pages of erotica with little redeeming merit (critics…

It’s How You Conquer It

As a lover of fancy fonts and such like, I was captivated by the paper brand Conqueror’s recent Typography Games Competition (and slightly miffed I hadn’t seen it early enough to enter). Inspired by the fast-approaching 2012 London Olympic Games, participants were invited to create…

A Pinteresting idea

The Queen’s Jubilee is so close that you can smell it. As a result, we get a stonking long weekend, but we also get the pleasure of seeing lots of brands trying to capitalise on the most tenuous of royal tie-ins. However, one brand that’s bucked…

Raise your game

Help beat cancer while you play video games is the idea behind Cancer Research UK and the Citizen Science Alliance’s new endeavor. Launching last week, The Science Museum played host to ‘creative collaboration’ organisers, Good For Nothing’s project, Open Labs. Calling on developers, designers, all-rounders…

A new chapter for the natural world?

On 20 June, global leaders will come together to discuss the state of the planet in the United Nations earth Summit in Rio. In the run up to the event, WWF have launched Earth Book 2012, an ambitious digital campaign which aims to stand up…

Stop and listen

We love this campaign for the Agency for Health and Social Services. It’s a very clever way to teach people what a heart in distress actually sounds like – allowing them to plug their headphones in and listen while they wait for the bus. The ad transforms people’s…

Product-activated QR code

Are people even using QR codes any more?  Turns out they are! Agency BBDO came up with this pint glass that has a QR code that appears when filled with Guinness.  No, regular lagers just won’t do. More info here.

Think before you drink

Water Aid have come up with a thought provoking video which highlights the ‘water and sanitation crisis’ many third world countries live with daily. Leading with the message, ‘If it’s not okay for us, why is it okay for them?’ the ad demonstrates ‘white collar’…

Start your charity engines …

Charity Engine, a non-profit web based organisation, have come up with a clever and easy way to donate to charity without giving up your time or money. Instead they’re asking people to donate a very small amount of their computer processor time and energy supply…

Generating Goodwill

A really interesting website has been launched today. It’s a site which urges people to donate time, rather than just money, to help the plight of small charities facing the risk of closure. Charitable foundation Miller Philanthropy claims that more than 300 such charities could…

Shwop ’til you drop

Today sees the launch of Marks and Spencer’s new ‘Shwopping’ campaign designed to recycle, reuse and resell unwanted clothing. The idea is simple. You bring with you an item of clothing you no longer want and swap it for something new, in store. The new…

Smart thinking

The team at Smart Argentina have come up with a Twitter ad campaign that blows every other idea away. The team created a Twitter account for the @smartArg campaign and created the ‘First Twitter commercial, an animation generated with Tweets only’. In the advertisement, which…

Hope for sale

A new pilot scheme this week launches a way for you to buy a bit of hope along with your shopping. By picking up one of the test supermarket’s wooden blocks of hope, shoppers will be able to donate £1 at the same time as…

Smarty pants

Peru’s League Against Cancer has come up with a clear and simple message that speaks to men in their twenties and thirties. Basically, it’s a call to stop fiddling with silly distractions like mobile phones and gaming controls and have a go at checking your…

April Fool’s

Despite being on a Sunday this year, Google didn’t miss out on the opportunity to pull an April Fool’s day prank. Reinventing their popular feature Google Maps as an ’8-bit version’ for NES, this creation will fill a long neglected gap, boasts the spoof video…

Bald is beautiful

The ‘Beautiful and Bald Barbie’ campaign finally received support from Mattel as they announced plans to launch a new friend of Barbie’s for children affected by hair loss. With the backing of 35,000 petitioners on change.org and over 125,000 likes on their Facebook page, the…

The $#*! kids say

The NSPCC is launching an online campaign which plays on the internet craze ‘Sh*t My Dad Says’ (which is you haven’t seen before you can read here. It has 3,025,989 followers on Twitter). The video urges people to report suspected child abuse as soon as…

A word to the wise

As Age UK launches an accreditation scheme this month, it’s become apparent that the way care is approached is changing. With the number of people over 50 set to soar, they say more products need to be designed with the older customer in mind. Age…

Choices for Girls

To tie in with their Because I am a Girl campaign, Plan UK recently launched an innovative and interactive facial recognition, Choices for Girls digital advertisement situated on London’s Oxford Street. The advertisement attempts to raise awareness of the inequalities girls face in some of…

Small (big) change

I’ve been reading about the Microloan Foundation’s digital campaign that has just arrived at Westfield. The screens show an incomplete image of a smiling African woman made from one pence pieces. Then when you text a donation to them a new batch of coins fall…

Music through a tin can

As music is one of my main passions I’m always on the look out for innovative music marketing campaigns. The new one for a band called Dry The River is fantastic and makes you wonder why no one has done anything like it before. To…

What would you give up to Stand Up?

This is a simple, fun approach to fundraising that any of us can relate to. If I had a handicam and a celebrity available right now, I would go do this for Macmillan. I love how he makes the text to donate option so obvious…

Genius in a bottle

Once again, it’s the simplest idea that’s made the biggest difference to people’s lives. This video quite literally gave me goosebumps. Enjoy.

Word play

A quick post to show a nice series of ads for the word game Boggle. If anyone has any other examples of similar word play please share them in the comments.

Scoping out a new brand identity

Scope has revealed a user-generated brand identity, created by Arthur London, which is a combination of more than 60 “visions of the future” created by disabled people and their friends and families. It’s an interesting, customer-centric idea of how to present a brand. The talk…

Interactive infographics from down under

New South Wales’ cancer council has launched an interactive website that guides the user through the prevalence of most common cancers in Australia and what causes them. It’s a nifty information piece but the main message, ‘For a world without cancer, prevention is better than…

Do you heart this?

Did you know that the amazing zebrafish can regenerate its heart cells and repair its own damaged ticker?  It’s a valuable piece of information for any pub quiz, I’m sure you’ll agree. But it’s also something that gives humans hope that one day we might…

Packaging Infographics

Some nice packaging that shows the different ingredients in your coffee via infographics on the outside of the packaging. Which is very similar to something that I’ve seen before in Visual Aid. More of the packaging infographics Visual Aid’s website

Rethink Breast Cancer presents: Your Man Reminder

Brilliant video and app by Rethink Breast Cancer (a Canadian breast cancer charity) that uses men to remind women to check their breasts regularly. Reminds me of this old favourite (which was unfortunately pulled).

Unicef’s colourful fundraising campaign

Click here to see the new website created by Dulux aiming to ‘sell-off’ 16.7 million individual colours, raising money for Unicef. For a donation of £1 or more you can own one of the colours that can be viewed on a smartphone. Sorry if your…

The future of infographics…

Oooooh, ahhhhhh. It’s so shiny! Infographics are dead (or so says Ross Crooks), well at least they’ve become

When the going gets tough… we’re here We’ve created a fun new tote bag to give to Cancer Voices, Self Help & Support Groups and Professionals at conferences.  We’re encouraging our supporters and professionals to carry the tote bag whenever they’re out and about to…

T-mobile parking ticket surprise

T-Mobile will be launching its new ad by Saatchi and Saatchi on Friday during Big Brother at 9.15pm on channel 5. The ad will run for 2 minutes and will show the reaction to a stunt that they recorded showing traffic wardens handing out money…

Typographic Bookends

Books always falling over? Desperate for some funky bookends? Look no further than these typographic bookends. Typographic Bookends

Space Oddity

Andrew Kolb’s illustration book to the David Bowie song “Space Oddity”.

Infographics

Interesting image comparing an old info graphic to its modern equivalent. The rest can be found here: Junk Charts

Test

Is this the best advert of the year?

It’s certainly the most expensive. Nike’s Write the Future television commercial recently won the Cannes Lion Grand Prix for Film. And no one can deny the pomp and majesty of this testosterone-fuelled ad. It’s a Nike triumph – action, fantasy, humour and humanity. There’s a…

Breast Cancer Awareness Campaign

Swedish furniture chain, Mio, decided to participate in a breast cancer awareness campaign by selling a pretty pink cushion for the home. But instead of selling just the cushion in the trademark pink, they went a little bit further to drive home the importance of…

Food Printing…

Spin Lionel Blair’s Wheel of Warmth*

So, by now you’re bound to have had a go on our fabulous Knit-Bot machine for our fuel poverty campaign. But did you know that we’re not the only ones trying to keep people warm this winter? Age UK recently launched their Spread the Warmth…

RSPCA: Big Christmas Feed campaign

An example of an integrated campaign by the RSPCA. They’ve used social media, digital and tv, however they failed to link the campaign into their homepage which seems a shame. Info about the campaign are here. The Big Feed micro site

What keeps you warm?

With energy bills set to rise and freezing temperatures across the country, help people with cancer keep warm without the worry. Tell our Infi-Knit machine what keeps you warm and join our petition against fuel poverty. Knit your bit now at www.infi-knit.org.uk

Elfyourself this Christmas

The all dancing and singing Christmas elves are back again, this time bringing with them even more fun dance routines for you and your chums to poke fun at. Elfyouself.com is a really fun way to spread the festive cheer amongst your friends and family.…

Elf yourself this Christmas!

The all dancing and singing Christmas elves are back with even more fun dance routines for you and your friends to have a laugh at. Elfyourself.com is really fun and a great way to spread some festive cheer amongst your friends and family. Go on,…

Nice Viral Video

Hi everybodyToday is world aids day.Here is a pretty nice viral video from the Casual Films guys who are making our rich media for dance4life.

Only your eyes are unclosed

Um, well, that’s all folks. This intern’s going external. A deep and honest thank you for making me so welcome here. I’ve loved my time with Macmillan. With me I take nothing but happy memories and a warm, fuzzy feeling (although that could be the…

Trippin’: the light fantastic

Okay. You got me. This is almost entirely self-indulgent. In my defence, I did try to dream up some compelling reason for posting this on a marketing blog. Maybe we could, er, do light shows? Perhaps we should add a world-spinning DJ to our roster…

Trippin’: the light fantastic

Okay. You’ve got me. This is rather self-indulgent. I tried to dream up some reason why I should post this on a marketing blog. Maybe we could, er, do some light shows? Perhaps we should add a world-spinning DJ to our roster of Mac professionals?…

A sweet idea?

As this is my first blog post, I thought I’d write about a subject that’s close to my heart. Chocolate. When it comes to a dream job, eating chocolate for a living has to be up near the top of everyone’s list (almost as high…

The bald truth

Hello all. My name’s Shaun and I’m the new copywriting intern. Lara suggested I say a couple of words about myself – presumably to dispel any fears about the strange creature who routinely ousts her from her seat. (Which I shall be doing Monday to…

How to launch your brand on a tea towel

I love this manifesto and it’s the perfect match of medium and message.

Knit what you might expect

Once perceived as the preserve of grannies and mums-to-be, knitting has seen something of an image make-over recently. Now it seems the needle-clickers art may have gone from trendy to subversive with the advent of graffiti knitting or yarn bombing as it’s also known. Pay…

Playful to serious in a split second

Dig toilets, not graves campaign by water aid is extremely powerful, please go here to check it out. The website is very simple too which I really like. The message of the problem is instant and next to it you can donate small amount of…

Animal crackers

You know we love our animal silhouettes here at Macmillan.Well now it seems that everyone’s twigged the massive appeal of our four-legged friends – as the world of marketing goes animal crazy.You’ll be seeing animal ads everywhere at the moment, but two of our faves…

Well, on this evidence, yes. classic spectrum screens

Days with my father

A son’s photojournal of the end of his fathers life. Beautiful photos, great copy, nice website (I thought)  Very moving too Check it out here

Have you found a note in your Clothes from ASDA?

Check out this bold campaign for Action Aid. The charity’s Make Fashion Fair campaign wants higher pay for textile workers in India In July, ActionAid UK began a three-pronged campaign called Make Fashion Fair, which called on Asda to pay more to the women in…

An innovative idea from Tipp-Ex

Tipp-Ex has come up with an brilliant and different use of YouTube. It shows a video and then allows the viewer to pick the ending. It then allows the person to type in the new scenario which it will then perform. – V good and…

The new Cadbury’s advert

Can an Ostrich be the new gorilla?Cadbury ad

Nike x Livestrong Chalkbot

L@@K!Nike have got together with Livestrong (that thing from Lance Armstrong). Text a message and get it written out on the route of the Tour de France. Very wizzbang.

Problems at Age UK?

After their merger, Age Concern and Help the Aged (now Age UK), have sent new trading agreements to some of their services. Unfortunately this hasn’t been accepted by all the services who are now looking to form a new structure from Age UK and are…

Really good online videos

Slightly off key. But very funny. What is most impressive about onion on-line video is aside from being a brilliant send up of American news styles is the sheer quality of the video pieces and their production values. What is most impressive about the onion…

Aardman Video Animation with Boris

Aardman Video Animators, who made Wallace & Gromit and my favourite Shaun The Sheep! have made this music video animation, profits go to Macmillan Cancer Support! Go Boris! Tune is not bad either.

The personal is now private

Olympic clampdown

You may have seen how the football authorities have come down like a ton of bricks on the Dutch brewery that instigated a clever marketing stunt at the world cup this week. The official line is that the ‘official’ brands have paid a great deal…

Nice Video

Hi chaps! My first post! Here’s just a nice example of online video. This has been shot and edited for us by a student from Goldsmiths. Some interesting use of the Macmillian font. Well shot, nice clean HD video. But more just a well thought…

It’s an odds on favourite!

As a thank you for York Racecourse having raised over £4 million for Macmillan

Design your own magazine… kind of!

Wallpaper* have developed an app where you can lay out your own fron cover, then they’ll print and mail it to you. (And Rolex let you customise their ad on the rear page too – to make it extra bling-tastic!

Check it out Macmillan now has its own lunchtime chess club and we’re looking for geeks – sorry, members – to join us. As we’re in our infancy we haven’t settled on which day to meet yet. We thought our new members could help us…

A bit of all write Welcome, welcome, welcome one and all to the first blog edition of A bit of all write. We’ll be hand picking the best and worst charity writing around and offering you handy hints on what to choose and what to…

Amazing garage door posters

Full link here.

What’s with the kittens?

Mark will soon be the new home for the copy team’s regular bulletin, A bit of all write.We’ll keep bringing you the best – and worst – charity copy we’ve seen and give you a few helpful pointers on staying word perfect.In the mean time,…

Book club

Did you know, Marketing has its very own book club? This month, we’ve been mostly reading The Picture of Dorian Gray by Oscar Wilde. Oh, and we’ve also been entering the second book club competition, which was inspired by David Barker’s One Hundred Great Books…

Charity fundraising that’s hard to swallow?

American cancer charity, Susan G.Komen for the Cure, is experiencing a backlash from its supporters after signing a deal with KFC for a donation of 50c for every pink bargain bucket of deep fried stuff in the name of raising funds for breast cancer research…

What not to write

When it comes to advertising, the third sector is like Bernard Matthews – very good at producing turkeys. Take the recent Polish ad campaign about breast cancer awareness. The idea is to encourage employers to make sure their female employees are screened for breast cancer.…

click here lara

Fu-kung brilliant!

Blogging kitteh!

Create your own lolcat at wigflip.com/roflbot

Who said that outdoor advertising was boring?

Check out this clip of some ways that creative’s have s-t-r-e-t-c-h-e-d the limits of large format advertising…

There’s something fishy going on …

Recently we created some banners for the campaigns team to get people to sign up to be e-campaigners. The banners were sent to fundraisers to put on their own websites or company websites/intranets. They’ve gone down very well with the client, what do you think?

mmm, thirst quenching!

It’s funny how you wait for a smart visual pun on how a beverage can make you feel, and then two come along at once. In the green corner we have this year’s Coffee Morning creative, suggesting we put a smile on our mugs… …whilst…

Design for patient dignity

Design for patient dignity is a competition being run by the Design Council and the Department of Health. It aims to make the hospital experience better by helping patients feel less vulnerable and more dignified.The competition brings designers, manufacturers and frontline NHS staff together to…

American Express Ads

The new American Express ads are quite a departure from the glossy, celebrity endorsed ads of their past – “Don’t leave home without it” or “American Express? That’ll do nicely…”But we don’t want “nicely” – we want something that is relevant to us, something exciting…

There’s something fishy going on …

Check out our online banner for e-campaigners.

Marie Curie – Great Daffodil Appeal (or is it)?

I am sure that most of you have seen this creative before. It has been many a topic of conversation at our creative services meetings. In general none of us like it, copy is blunt and seems really cold and as for the layout hmm…

Get your gig on!

Check out our new concept for the Brick Lane Takeover 2010. The new catchy headline let’s you know it’s• a music festival• tells you to get in on the action• slang• punchy Let us know what do you think?

Parkinson’s Disease Society rebrands

The Parkinson’s Disease Society has rebranded to become Parkinson’s UK. The new name and brand, will be introduced in April and had been developed because people, including GPs and health professionals, did not know enough about Parkinson’s or what the charity did. Parkison’s UK hopes…

Logos are dead

Or so say he. “Logos are dead … They are a hangover from old-school thinking about branding. There is no desire by the public for a new logo. They are simply an old-fashioned approach to differentiating products or services.” Interesting article, about the end of…

The Right Track: Tunes to Target Cancer

The Right Track: Tunes to TargetCancer is a series of concerts, events, and music download opportunities to help raise funds for rare and underfunded cancers. Very interesting? Find out more here

Marketing xmas party 09

Does something look familiar?

I had to do a double take when I recently saw this bright green text staring at me on a train station wall. Does it look familiar?www.airnewzealand.co.uk

HTC Quietly brilliant

Hello world So I came across this brand campaign for HTC. I just love the hand drawn graphics, the concept of a product being ‘quietly brilliant’ is such a sweet idea. Compared to a lot of all singing, all dancing ‘look at me’ products. However,…

you text will go here

Career women make bad mothers

Here’s something interesting to keep an eye out for over the next few weeks…Controversial ads will be launched on billboards and posters to demonstrate the impact of outdoor advertising. Other ads, as well as ‘Career women make bad mothers’ include ’1966-It won’t happen this year’.See…

Reading matter

Hardbacks, paperbacks, first editions, best sellers, coffee table… I love all things bookish, so these caught my eye: Enhanced Editions – a rather fantastic iphone app which gives you not just the book to read on your phone but all sorts of added bits like…

Another good use for silhouettes?

Could we Be any more creative?

The beauty of a Waitrose ad and ‘Never Knowingly understanding your proposition really?’

Am I a marketing geek……? Is it anything to be proud of when, in front of friends and family, I get over excited about seeing a new Waitrose TV ad. There is something about the lighting, the sound, the actors that just screams…’Yes, you’re right…I…

It don’t need be this bleak…

Having just returned from spending three days in a Romany caravan (with no doors), I’ve a ‘frequent flyer’ discount voucher if anyone wants to rent any of Under the Thatch’s wonderful properties (mainly Wales but Ireland, France and Poland now have some); if so, here…

In-house design rocks

Widely regarded as one of the greatest product designers of the 20th century, Dieter Rams was head of the in-house design team at Braun for nearly 50 years. During this time they produced a consistent output of superb and highly influencial work. Evidence that great…

Top tips• Whether you write for CSWE&W,OSNI, EM&NE, LASER or UKO, be sureto steer clear of jargon.• Avoid clichés like the plague.• Do not put statements in the negative form.• Never use a long word when a diminutiveone will do.• If you reread your work,…

Insides story

Over the last few months we’ve been working to develop a new set of illustrations for the information booklets inherited from Cancerbackup. This is the final part of the rebranding, which began earlier in the year with the new cover designs and interior layouts. Here’s…

Do yourself a favour and check out this site

Targetted at 18–25s and aiming to get them volunteering, this site – a Vinspired project – is lovely concept and beautifully executed. www.favourfarm.co.uk/

Where those wild things got to…

It seems Hollywood’s running so dry for new ideas that it’s even decided to turn the 16 page illustrated childrens classic ‘Where the wild things are’ into a feature film. I have no idea how they’re intending to stretch out the story to the magical…

Well, this lovely little blog is about highlighting stuff that’s cool and relevant to creative stuff at Macmillan. So i’d like to put forward

Unusual examples of persuasive writing

Shamelessly stolen from the Creative Review site.

Hello and welcome

Do you ever get the feeling like you’re working alone? Or that you’ve just made a huge difference to a project but have no one ot tell about it? … Well don’t. What you’re doing really is important and we want to hear all about…