The Digital team at Macmillan is involved in some pretty great stuff at the moment, and this is our shop window/soapbox to show and tell you all about it. Whether you're interested in how and why we're redesigning our website, what's going on in our online communities, how we're using digital technologies to deliver our services or what's inspiring us this week, you'll find it here. Feel free to share your comments either here or over on Twitter.
A green keyboard button with the words 'Access' on.

Accessibility: An interview with Rebecca Cryan

Our Senior Digital Editor, Rebecca Cryan, talks about accessibility at Macmillan and our most recent audit. What is the importance of accessibility at Macmillan Cancer Support? We consider our website to be a digital service. Our cancer information, our online community and content like the financial…

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Good things really do come in streamlined packages…

Our Social Media Manager, Carol Naylor, has been busy supporting teams around the UK to update and streamline our regional Facebook pages. Carol discusses how the project manages to slim the total down from over 30 to just 13 regional accounts.  It comes to us all…

A hand holding an iPhone taking a picture of buildings.

It’s all about the mobile

Rebecca Buchanan, Digital Marketing Officer, discusses the world of mobile marketing, why you should implement a mobile marketing strategy and how to get the best results.  Mobile is huge. The Internet Advertising Bureau (IAB) UK (2017) reported: ‘In June 2016, 29 million UK adults used…

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Ad servers and Google Analytics: who to believe?

Sharing her tips and tricks, Rebecca Buchanan, Digital Marketing Officer, writes about how to analyse Facebook campaigns to achieve the most accurate results. 

3 simple steps to building customised campaign URLs

Digital Comms Officer, Rebecca McCormick, shares her top tips about building customised campaign URLs and finding them in Google Analytics. 1a. What are customised campaign URLs? Customised campaign URLs are destination URLs that have campaign tracking (or “parameters”) added onto the end of them. These “parameters” allow you to easily…

Social Media: The Importance of Being Aware

Social Media Officer, Hayley Devlin, discusses the importance of awareness days/weeks/months. As a cancer charity, we see awareness days a lot. October, famously, is for Breast Cancer Awareness. In January, we have Cervical Cancer Prevention Week and in June it’s Cervical Screening Awareness Week. In November, it’s a…

Screen with illustration example of a Google text ad

Say hello to Google’s new expanded text ads

This week, Rebecca Buchanan, Digital Marketing Officer at Macmillan, gives us an overview of the recent changes to Google AdWords and its impact on our search ads, as well as tips for creating expanded text ads. Have you heard about one of the latest changes…

Inside UX: An Interview with Bruce Waskett

Curious about UX? Bruce Waskett, former Head of UX and UI at Macmillan explains what it is, and how it fits in at Macmillan. What is UX and why is it important? User experience (UX) has become a very over-used and misunderstood term in our…

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Live video: Experience the world through someone else’s eyes

In this post, Bernard Muscat, Senior Social Media Officer at Macmillan, aims to demystify live video, identify key live-streaming platforms and provide best practice tips for creating engaging live content. We are seeing a large increase in live video content on social media.  By tuning in…

Mailbox with envelopes flying out of it, representing email

Using automation to personalise email campaigns

This week, Bryony Ashcroft, Digital Editor at Macmillan, spoke to our Email Marketing Officer, Fearn Sandison about how she is using automation to personalise our email campaigns.

Instagram Stories: New feature launched today

In this post, Social Media Officer, Alice Hajek, talks about the introduction of Instagram’s new feature – Instagram Stories and…
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Google Analytics: An interview with our Digital Analyst

Hattie Biddlecombe, Digital Analyst at Macmillan Cancer Support, uses Google Analytics to provide insight into Macmillan’s online presence. I sat down with Hattie earlier this week to discuss how Google Analytics helps her in her role and the impact that it has on Macmillan.

Cancer patients steer clear of exercise despite proven health benefits

Charity reveals what puts people off getting active   New findings from Macmillan Cancer Support reveal why some people with cancer struggle to get physically active, despite evidence published earlier this week showing that it can reduce the risk of cancer coming back and of…

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Get snap-happy

If you’ve had the pleasure of seeing a dog-face or rainbow vomit lens and felt scared, confused, or indeed delighted, you have Snapchat to thank for that. Social Media Officer, Hayley Devlin explains the who, what, and why of Snapchat - the five-year-old chat app that’s surprised everyone.…

I no speak digital

As the digital world continues to grow, so too does its language. Annabel Howarth breaks into smaller chunks, some of the digital fodder she’s been served so far. When I moved from the Campaigns team into the wonderful world of digital, I was not prepared for the fact that I…

Google removes all right-hand side ads

Last week Google removed all of the ads which appeared down the right-hand side of tablet and desktop search results. Instead, ads will only be shown at the top and bottom of the page, with up to four ads shown at the top of the…

Instagram prioritises views over likes for video

This month Instagram is beginning to give more insight into how the app’s 400 million plus users are interacting with Instagram videos. You’ll now be able to see how many times an uploaded video has been viewed. View counts will now appear directly underneath the…

We’re getting emotional over the new Facebook emotions

SHOCK! HORROR! GLEE! Oh wait, those aren’t part of the six new reactions Facebook has recently rolled out… If you haven’t already heard, Facebook is now allowing you to express yourself in new ways. All you need to do is hover over the original like…

YouTube Innovation Project

The digital marketing team have worked on an exciting YouTube innovation project, which aimed to display related video ads to users who were searching for cancer related keywords, in order to raise awareness and target specific users.   So why did we decide to do…

Why I love Instagram (and why Macmillan should love it too)

In this listicle Macmillan Social Media Officer, Alice Hajek talks about why Instagram is her favourite social media network and the opportunities that #throwbackthursdays and #motivationalmonday posts can provide an organsation. Instagram boasts 300 million active monthly users worldwide. Despite this rather large figure, it is a relatively new social platform for…

Cancer Research UK launched contactless collections across the UK

As part of its World Cancer Day fundraising campaign CRUK launched contactless collections across 16 locations in London, Glasgow, Liverpool and Leeds making CRUK the first charity to approach contactless donation technology on this scale. Supporters had the opportunity to donate £2 to the charity…

Storytelling: The superhero of communications

In the first of three blogs, Craig Melcher, our Digital Content Manager, opens the book on the most enduring and powerful form of digital content. ‘Storytelling’ was once an innocent word, belonging to the bedtime ritual between parents and children or legend-sharing rituals within indigenous…

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Digital trends in 2016

With January behind us, Hamilton Jones is considering some of the digital trends set to come our way this year. 2016 is already shaping up to be an exciting year for digital, and we in the digital team are always keeping an eye out for new trends, looking…

Instagram Innovation Test

In December the Digital Marketing carried out a test using some innovation budget to try and significantly increase the followers on the Macmillan instagram account. In order for the test to be effective we decided to target users who ‘Like’ Macmillan Cancer Support Facebook page…

R.I.P Twitter?

Social Media Manager, Carol Naylor, talks about Twitter’s proposed character limit change. Is Jack Dorsey set to ruin the clarity of our 140-character lives? Or is this a change that we will slowly grow to love? I heard it on Whatsapp first; one of my team…

Image of various devices. Mobile, laptop, tablet and desktop.

Scrolling beyond the fold

How have UX trends shaped website design and why have some of our favourite homepages changed this year? As 2015 draws to a close, Hamilton Jones gives us some last-minute answers. For many years, website page design has been dominated by above the fold design, a trend deriving from traditional print…

Illustration of a crowd of people holding a sign that reads 'For Sale 1,000,000 likes'.

Why you shouldn’t use auto-follow apps on Twitter

We’re learning a social lesson this week! Senior Social Media Officer, Bernard Muscat, uncovers the mystery of all those misplaced likes. At Macmillan we don’t use auto-follow apps, but there are apps that can be linked to your Twitter account, that automatically follow back anyone who follows…

Our journey towards a more personalised experience

Digital Project Manager, Ellie Donithorn, gives me the low down on Macmillan’s ongoing aim to give our users a more personalised website experience. What’s new? We have created an exciting new feature allowing users to find their nearest information and support centre. Here’s a quick how-to: Step 1: Enter your postcode…

Macmillan for Gamechangers logo

Online charity gaming with Macmillan and Twitch

From 14 – 15 November 2015, some of the biggest gamers in the business took part in Macmillan’s Game Changers – a 24-hour marathon of online gaming, streamed live on our Twitch channel from Twitch HQ in Soho. For those of you wondering what Twitch…

Thumbs up and thumbs down - pros and cons of introducing long copy to social media

Long copy takes to social

Digital Editor Hamilton Jones sheds light on the introduction of long copy on social channels, weighing up the pros and cons for the Macmillan website. Since the rise of social media, people have been accessing information online in a completely different way. Driven by short character…

We’ve been migrating content again

The Digital team have been busy over the summer moving content from our old system (Contensis) to our new one (Tridion) and the latest sections to benefit from the migration are Volunteering and About Us. The new sections have cleaner formats and layouts, updated content…

Our Head of Digital talks to Zoe Amar about creating an innovative culture on social media:

Read Zoe’s blog post

“Dislike” button is coming to Facebook

“Dislike” button coming Facebook In the past Facebook has ignored requests from users to introduce a “dislike” button due to fear it would be unpopular with brands who use the website however CEO Mark Zuckerberg has announced that this function is a officially under construction.…

Flickr is working on a Virtual Reality Photo Experience

We had forgotten that Flicker even existed; now the place to upload all your photo’s has been taken over by instagram, but it looks like they are looking to make a very interesting comeback. In fact they are getting on board with a very exciting…

Happy Twitterversary: Digital Twitter account's 5th birthday

We celebrate our Twitterversary

It’s been five years since we launched Macmillan’s digital Twitter account @mac_digtal and what started as a digital hatchling in 2010, has blossomed into a hashtagging T-Rex.  Over the years, not only has our Twitter following grown, but the Digital team here in the office has more than doubled…

This post makes for some easy reading

This month’s blog post is a collaborative effort from our digital interns Sam Russell and Donald Lam, who explore readability and its place at Macmillan. In the past few years, readability has become an important feature of digital content. We spoke to Abigail Howse, our Quality…

How To: YouTube Growth Hacking for Charities- By Donald Lam

Digital Engagement Intern Donald Lam takes a look at Youtube Growth: The trifactor of Facebook, Twitter and YouTube has been working magic for brands. At Macmillan, we are now looking at ways to more effectively grow our YouTube presence. More than an Advertising Platform YouTube…

Google+ is changing

Google have announced some major changes to its social networking platform Google+. The platform launched in 2011 and was created to help people discover, share and connect across Google and unify its different services. Bradley Horowitz, Google’s VP of Streams, Photos, and Sharing, explained the…

Twitter removes background images

If you think twitter.com is looking different don’t panic it’s not just you, the company has removed all customized wallpapers from home and notifications timelines and replaced them with a bright all-white background, on list and collection pages the customised background is still available. As…

App allows you to jump queue in restaurant in return for a charity donation

Smartline a waitinglist management app has launched a new feature that allows users to donate to charity, in return they will be able to get to the front of the queue for a table at busy restaurants. Giving to charity and not waiting as long…

The Psychology of Video- By Dan Rowson

Video Production Manager Dan Rowson takes a look at the Psychology of Video:  How often when you visit a website do you see a video embedded within the vast volume of text and decide to click play on it? How often when you’re scrolling through…

Wearables are the future of search

The launch of the Apple watch has created a buzz around wearable technology. From Google Glasses, smart watches, wearable cameras, fitness trackers and heart monitors to name just a few. It’s predicted that the market for wearable devices is expected to reach $20.6 billion by…

Remarketing Lists for Search Ads, Powered by Google Analytics

Google have announced that you can now use audiences (previously called remarketing lists) created in Google Analytics to reach customers on Google search with no tagging changes required. Remarketing Lists for Search (RLSA) allow you to tailor your search ads based on your visitor’s previous…

Contactless payment and its place in the third sector

Contactless payment has been around for a while now however this year will see some further changes in the way that we can use this technology. Firstly the upper limit is going to change from £20 to £30 in UK from September allowing consumers to…

Google and Mozilla will no longer support Adobe Flash

Google and Mozilla will no longer support Adobe Flash Google has announced that it will no longer be supporting the Flash player format either on Google Chrome or as part of advertising campaigns across its display network. Adobe Flash, which is sometimes known as Shockwave…

Macmillan's Online Community Champions

How to engage online volunteers

In the digital age in which we live, volunteers are no longer solely managed face-to-face. Online Community Support Officer Jess Evans shares her expertise on getting the best from online volunteers, who in our case, have helped make Macmillan’s Online Community of over 90,000 users, the success…

Goodeed’s new approach to online donations

Fundraising through digital channels is becoming more and more important to the charity sector. One ever present challenge, both on and offline, is that people who would like to donate, simply do not have the money to be able to. Online marketplace Goodeed has come…

Instagram to open its doors to more advertisers

Instagram, which is owned by Facebook, is one of the dominant mobile photo sharing services in the world. But up until now, its experiments with ad offerings like Carousel Ads have been exclusive to major brands like L’Oreal, as well as large agencies. But that will be changing…

YouTube and Pinterest reveal new ad formats

One of the advantages of digital marketing is the large and ever expanding number of formats that can be used. Over recent weeks two new formats have become available from YouTube and Pinterest. YouTube introduced cards to help increase engagement rates with videos earlier this…

Macmillan ecards

Say it with an e-card

In this post from our Digital Project Manager Vicky Hallam, we get some insight into the success of Macmillan’s eCards microsite. I recently attended the Institute of Fundraising Technology Group conference along with WPN Chameleon, one of our digital agencies, to talk about our eCards…

Businesses on Messenger

There are now 600 million people using Facebook’s chat application, Messenger, each month. At its F8 developers conference in San Francisco, the social network announced and previewed their first steps towards bringing businesses on Facebook Messenger with the goal of enhancing how people and businesses…

Google to add buy buttons to mobile search results

As detailed by The Wall Street Journal the search giant will start showing the buy buttons when people search for products on mobile devices. The buttons will accompany paid search results, often displayed under a “Shop on Google” heading at the top of the page.…

The futuristic technology that could soon be mainstream

Technology is changing quickly and the rate that new products that could impact on everyday life are hitting the marketing is only going to increase. Smartphones and tablets have gone from an idea to being responsible for well over 50% of the traffic to Macmillan’s…

Great video content is not only for big budgets

Video is becoming more and more important to any marketing activity. It is a medium that encourages engagement, sharing and social interactions. The importance of video for both users and businesses, particularly within social, is demonstrated by the emergence of new video apps in recent…

Facebook logo

Facebook changes

Social media manager Carol Naylor tells us about some of the 25 changes planned for Facebook. Follow Carol on Twitter for more social media insight. Find Macmillan Cancer on Facebook to see what we make of these changes over the coming months. At F8 last…

The right content in the right place at the right time

The way that we engage with audiences in a digital environment is always changing, even more rapidly so in recent years with the advances in tablet and smartphone technology. It is crucial when communicating to people, that we are making sure the content being served…

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Facebook may host news sites’ content

With 1.4 billion users, Facebook has become a vital source of traffic for publishers looking to reach an increasingly fragmented audience glued to smart phones. In recent months, Facebook has been holding talks with media companies about hosting their content inside Facebook rather than making…

A still from the animation showing three community members on their devices chatting to each other online

Making the Online Community animation

In this post from our Senior Online Community Office Priscilla McClay we hear about our brand new animation for the Online Community. We all support each other. That’s the message behind the new animated video that we created to promote the Macmillan Online Community, featuring…

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How to keep your community safe and supported – SPRINT community management conference

Priscilla McClay has written a blog post about a recent conference she presented at including lots of tips for keeping online communities safe. Follow Priscilla on Twitter. Last month, I was fortunate enough to present at the Feverbee SPRINT event – one of the top conferences…

The importance of engaging creative

With so many digital adverts in various forms being displayed every second, it is crucial that our adverts stand out and convey the message we want them to. Often a lot of thought goes into where to place and advert, what format to use and…

Why is Digital Audio Advertising disrupting the Traditional Models of Advertising and Marketing?

When you think of digital advertising, display and video ads will no doubt instantly come to mind. Real time bidding (RTB), programmatic, retargeting, and sequential…all tools and metrics that have helped maintain a growing digital business that can track and prove the return of investment…

Ad Fraud: What is it and how do we protect ourselves?

  With the huge expansion in digital advertising and the opportunities that it presents, there is always the danger of the market being exploited by unethical and illegal means. Ad fraud is becoming an issue that could cost the industry both financially and in terms…

Growth hacking

Introduction to Growth Hacking

Liam Reynolds recently shared his approach to Growth Hacking in a workshop with General Assembly. He defined Growth Hacking as a way to fast track sustainable and efficient growth through non traditional means. This could be around making small tweaks to a sign up process…

Native advertising

3 tips on Native advertising

In March I attended IAB’s Content and Native seminar that looked at how brands can make content driven ads that consumers choose to engage with. Macmillan uses this type of advertising in a range of ways from Facebook, Twitter, YouTube or online advertorials. Here’s 3…

The evolution of display

Claire Cruft completed Squared Online, the digital marketing qualification from Google, earlier this year. Here she shares her insights on the evolution of display advertising. In 2013 the IAB UK found UK display spend was £1,862m and some companies are predicting it will overtake search…

Someone uses our new website on a tablet with the words Our website is changing above

Macmillan.org.uk has had a makeover

The new home page and information and support section of the Macmillan website are now live, the latest section of the website redesign project to launch. It’s been available for the last month alongside the old cancer information and how we can help sections of…

Samsung Gear VR

As mentioned in the ‘What next for Digital Marketing in 2015’ blog article, virtual reality (VR) headsets are coming. Many of the big players have recently moved to purchase VR companies, the most notable being Facebook acquiring Oculus Rift in 2014 which is a sure…

Dynamic Banner in situ

Using dynamic banners to get the right message to the right audience

With a display advertising campaign that has a clear objective, such as sign ups or donations, it is often the case that the shorter the user journey the more successful the campaign will be at driving conversions.  If an advert can land the user on…

YouTube ad

How to optimise your video for paid promotion

To build awareness of how people can give and get support from Macmillan, we pay to promote our case study and TV ads on YouTube, known as True View InStream ads. You’ve likely seen this type of ad when watching YouTube. People see five seconds of…

Collective Marie Claire

Using rich media to share our case study stories

For the online part of the brand advertising campaign, we use case study videos to raise awareness of how people can get support from Macmillan. We’ve had great results using expandable rich media ads with Collective. This year we’re looking at how we can make this work on…

The Importance of Content

  Digital marketing is an ever changing landscape, with tools and techniques constantly being refined to keep up to speed with an impatient and time restricted audience. It is often thought that due to the demands of modern day hectic lifestyles, people want to see…

Are click throughs key to conversions?

One of the key advantages that digital marketing activity holds over offline placements is the ability to measure engagement and…

How digital transformation improved Marie Curie’s marketing strategy

Marie Curie provides care and support for more than 40,000 terminally ill people and their families in the UK each year, therefore it’s vital that the charity is able to provide services across every possible channel both offline and online. To achieve this Marie Curie…

Smiling Young Couple Both Sitting On A Sofa With A

The shift from broadcast TV to Video on demand

The way that people consume TV and video content is changing. There’s a shift towards people choosing when to watch the content they love and on the device of their choice. This means that if you’re planning your TV advertising you shouldn’t be limited to…

Snap your support or pledge your support to our General Election campaign

100 days to go…

Until the General Election. In those 100 days, almost 100,000 people will be diagnosed with cancer in the UK, almost 24,000 people will die from cancer, and almost 2,000 of them will die in hospital when they wanted to die at home. That’s why cancer must be…

Bringing recognisable TV formats to our video comms

By Dan Rowson – Video Production Manager The night before I started at Macmillan I met with a TV director friend for dinner. We got chatting about work and after I explained to him my new role at Macmillan he said “…but isn’t that corporate…

Beta

beta launch

We have just launched the new information and support section of our website in beta. The new section replaces our existing Cancer Information and How we can help sections. We wanted to give you a preview before we launch officially to see if you have any…

What next for digital marketing in 2015?

  2014 has been another big year for digital marketing, the rapid expansion of mobile as a platform for serving effective adverts has played a key role in many of the campaigns being run across the board. It is clear that mobile will continue to develop…

Search Trends 2014

Google’s annual Year in Search report explores the people, places and events that captured consumer interest in 2014—from cronuts to crowdfunding, selfies to soccer. Marketing has always started with understanding people—who cares, about what, and why. There’s no better source for these insights than searches.…

Could TV adverts be moving towards programmatic?

  The way that television adverts have been bought for decades could be beginning to change. Traditionally adverts are bought on a pre agreed price basis and focus only on the channel and programme they are shown against in terms of targeting. This is in…

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Exciting new trends to watch out for in 2015

Guest blogger Claire Cruft, Senior Marketing Programme Manager, shares her thoughts on new trends in 2015, below. It’s the holiday season and that means we’re all starting to think about the New Year and what is to come for 2015. Here are a few micro or…

google

SEO for new websites

Search Engine Optimisation (SEO) is an important step when launching a new site, product or landing page. Here’s a few key things to know about how to help make your site searchable. 1. What’s the difference between SEO and PPC?   In this example of…

Coffee Morning Search trends

Using Search Trend Data

Looking at search trends can give insight that can influence what keywords you choose to bid on in PPC, what to name new products and get an idea of what’s popular that may be useful to align our activities with. Here are a few examples…

Tips from The Source

The Source

This week we launched a new site to help people know what to say when someone they know has cancer, it’s called The Source. It can be really hard to know what to say or do for the best when you hear that someone you…

The Importance of Looking to the Future of Digital Marketing

Technology is constantly changing, progressing at quicker rates each year. Ideas that seemed little more than science fiction just a few years ago, are now soon to hit the market. There are many obvious and direct advantages to the user for (most of) the pieces…

Innovation for Growth

Innovation and the 70:20:10 rule

At a Google@Omnicom conference earlier this year, Simon Carr and Josiah Amartey delivered a presentation asking ‘Has innovation failed?’ Here they explored how companies manage their resource to encourage innovation and argued that time and budget needed to be weighted differently. Google famously use a 70:20:10 rule…

Want to Facebook at Work?

Facebook is reported to be looking to change the way people interact with each other when at work. The social media giant is planning to roll out a new platform, believed to be called ‘Facebook at Work’. The use of social media to interact with work colleagues,…

Display banners

Using Rich Media for deeper engagements

Rich Media ads are a great way to share our case studies and engage with our audiences in a more impactful way than standard banners. With issues such as banner blindness and the overall decline in CTRs (according to some reports the average click-through rate of a…

Measure What Matters: A Marketer’s Guide

It’s no secret that it takes many marketing touch points to connect with a customer, find a quality lead or make a sale. But how do you know the right message to deliver at each point in that journey? How do you ensure that your…

How Mobile Video Can Drive the Future of Brand Marketing

Of all minutes watched on YouTube, 40% is on smartphones,* which presents an opportunity for brand marketers. Yet understandably, since smartphone screens have shrunk advertising space to the size of a playing card, the effectiveness of mobile in holding consumers’ attention and driving impact has…

Check out our Head of Digital Amanda Neylon’s interview in Figaro Digital ahead of her appearance at their Figaro Digital Marketing Conference next week.

Read the interview

Some of Macmillan's easy read format publications

Open to all: our journey towards accessibility

Wonderful web editor Flo Stuart-Leach gives us the low-down on accessibility and what we’re doing at Macmillan to make sure that as many people as possible can access our website. I can’t be the only web editor who’s been confronted with quizzical stakeholders asking “what…

Display banners

Top tips for briefing creative

With ad sizes and channels changing all the time, producing creative for online ads can be confusing. Here’s 3 of our top tips to help you when briefing in creative. 1. Facebook ads usually involve supplying a static image and copy like in these examples but did…

Google and ABC Build a Masthead Exchange

Google’s private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying.…

Mobile to rocket to 40% of UK adspend by 2018

The rise in mobile spend, as advertisers shift their focus on to mobile platforms, will mean mobile spend leaps from 7.3 per cent of total media spend in 2013, to 13.4 per cent by the end of this year and 39.1 per cent in 2018.…

Interactive pre roll video advertising

  Video advertising is undoubtedly a part of digital marketing that will continue to grow in 2015. There is an increasing pressure to produce content that is interesting and engaging enough to stand out and gain views. It is important when running a digital marketing…

Facebook Atlas and the potential to change display advertising.

  Facebook is attempting to increase its presence in the display advertising market by serving ads across the internet, not just on the social media site itself. In an attempt to help better connect online advert impressions with offline purchases they have rebuilt the Atlas…

YouTube channel

3 ways we use YouTube ads

Viewership is growing 50% year on year and one billion fans are coming to YouTube every month. In the UK 45% of all YouTube content is consumed on a mobile phone or tablet. Here’s some of the ways we reach our audiences through YouTube ads.…

Twitter

4 ways we use Twitter ads

With 15 million users in the UK and 80% of these users accessing the social media platform via a mobile device, Twitter is a key channel to reach our audiences online. Here’s 4 ways we use Twitter ads at Macmillan. 1. Tweet card This promoted tweet…

Woman using a computer

Upgrading the Online Community

Macmillan’s senior community officer Priscilla McClay updates us on the upcoming Online Community upgrade, the first since 2011. Follow Priscilla on Twitter. The Macmillan Online Community is a support forum for people living with and after cancer, their families and friends, and people who’ve been…

Person browsing our new information and support section on a tablet

Website redesign: Information and support

The all new information and support section of our website is almost complete and we’re getting ready to share it with you soon. The area will replace our existing cancer information and how we can help sections. It has been completely redesigned based on detailed research…

brand lift survey

Brand lift surveys with YouTube

Google now offer brand lift surveys when you buy video ads on YouTube. After people watch a video, they’ll be shown a single question survey that will help us know if their awareness of Macmillan and ad recall has improved. For an overview on brand lift…

Macmillan's Facebook page

4 ways we use Facebook ads

With more than a third of the UK population visiting the social networking site every day, Facebook is an important channel to reach our audiences online. 83% use a smartphone or tablet to check updates on Facebook making it a great way to reach people on…

Econsultancy Report on the Approach CRUK Take to Remaining Agile

A recently published Econsultancy article sheds some light on how Cancer Research UK approach the challenges surrounding remaining agile in a constantly evolving digital environment. The full article is displayed below: This year has seen the emergence of a new trend in charity fundraising –…

Are Mobile Adverts Becoming More Accepted by Users?

The growth of mobile within digital marketing is widely accepted, it is becoming a major player with investment significantly increasing year on year. In the UK, Mobile ad spending is expected to rise 96.0% this year to just over £2 billion ($3.16 billion), up from…

Digital does The World’s Biggest Coffee Morning

See a timelapse video of our office Coffee Morning Thanks to Altitude London at Millbank Tower and Bermondsey Square Hotel for having us at your lovely Coffee Mornings, and to everyone who has baked, bought or eaten a cake today. Find out more about The…

a group of men around a laptop

Geeks saving the world: hack4good 0.6

This week content strategist Craig Melcher reports from #hack4good 0.6 where the easy-peasy task of saving the planet was being worked on. The hackathon was led by Dan Cunningham who is working on our website redesign project when he’s not busy saving the world. Climate…

Multiple devices displaying the Macmillan website

‘Mobile first’ and Agile: hand and glove

This week our mobile project manager Andy talks about how mobile first and Agile are the perfect fit for each other. Follow Andy on Twitter. I joined Macmillan in 2010. Only one year after the release of the first Android, three years after the first…

Fountain pen on a paper

Being kind to writers and editors

September is Be Kind to Writers and Editors month, I know you’re probably frantically thinking about all the ways you can show your editors and writers some love. So to help you, Libby and Rebecca from the editorial team have pulled together some tips for…

Social campaigns with We Are Social

We Are Social, a global conversations, agency take a different approach to Digital Marketing. They use word of mouth marketing through social and PR to raise awareness of top brands like adidas, Heinz and eBay. They argue that social marketing is a shift away from…

New Facebook targeting with custom audiences

Brands can now use their audience lists, like email addresses, to reach their customers with ads on Facebook. By using custom audiences, you can upload email addresses and other data into Facebook to show ads to those people on Facebook. You can also find new look-a-like audiences to…

Syncing Twitter ads with TV

Twitter are using new technology to target Promoted Tweets to people who have watched brand’s TV ads. In the UK, advertisers can use TV conversation targeting to reach people talking about TV programs where an ad has aired. The growth in people dual-screening, for instance using Twitter on…

Twitter Rolls Out Analytics For All Users

Twitter has announced that all users, whether business or personal, will now be able to access the analytics tool and find out how many people are viewing and interacting with their posts. In July the social media site updated  their analytics tool for advertisers and…

Man writing on project board

How do you even begin to project manage a whole new website?

Will Jones, the Senior Digital Project Manager for our website redesign gives us a small insight into the work he’s doing. Being presented with the challenge of re-designing the Macmillan website could be considered a daunting prospect. However, it’s really a case of working through…

Two girls post-ice bucket challenge

Why we got all hot and bothered over the #IceBucketChallenge

Macmillan’s Head of Digital Amanda Neylon talks about the recent social media activity and how we’re working together to respond to our audiences. The #IceBucketChallenge has reached social media nirvana in the past two weeks. My mum’s done it. Your mum’s done it. This guy…

How Macmillan Is Making Use Of Affectv’s Signal Ads

All advertisers are constantly looking at ways to improve the click through rate of display adverts. It is one thing getting a message in front of someone, but the challenge is getting the user to take action. Creative is designed to encourage maximum engagement and…

Personalisation is the future of Digital

CEO of Flipboard Mike McCue stated in a recent article that personalisation is the future of Digital. Macmillan’s head of Digital Amanda Neylon agrees, but what does it mean and what does it look like for Macmillan? Rebecca Cryan looks at some of the ways…

Venn diagram: Me, You, Us

Collaborating to deliver services online

Priscilla McClay from our online community team recently blogged about how we’re collaborating with the services teams to deliver some of our services digitally. This post originally appeared on Together We’re Better. You can follow Priscilla on Twitter at @millionmonkeys. The Macmillan Online Community is…

How Best to Take Advantage of the Second Screen Phenomenon

Now, more than ever, people are choosing to multi task when it comes to technology. Increased use of smart phones and tablets means that it is common place to be watching television whilst simultaneously researching the programme and chatting to friends about it.

The recent football world cup is the perfect example, with 618,725 tweets per minute as the trophy was won and 280 million posts on Facebook during the final. This broke all previous records on social media for a live sporting event.

The idea that an audience will be engaged with what they are watching but at the same time susceptible to advertising on a second device, is exciting for marketers. Relating content on the second screen to what is being shown on the first screen, can lead to much higher levels of engagement. There is the potential for synchronised advertising, or in the case of a very successful campaign by Domino’s, working out what people will be doing on their phone, in this case using the X Factor app and advertising there for a fraction of the cost of TV ads.

 

dominos-x-factor-app

Dominos created an interactive app, with content directly linked to the live show.

 

Second screen interaction is also a great opportunity for advertisers to start, or join in with, conversations about popular content. This can help build a relationship with the user and create a story behind the brand in a two way conversational manner.

The possibilities are endless in terms of innovative and original ways to engage, entertain and ultimately advertise to a large scale audience, but it is certainly not an opportunity to be missed.
This video from the Internet Advertising Bureau UK explains just way it is so important to appeal to audiences in this way.

 

To find out more from the IAB UK visit http://www.iabuk.net/blog/taking-advantage-of-the-second-screen-phenomenon

Macmillan website mobile and tablet view

What does ‘mobile first’ mean at Macmillan?

Macmillan’s content strategist Craig Melcher talks about what ‘mobile first’ means at Macmillan and some of the digital projects that exemplify this approach to web design. Follow Craig on Twitter @CraigMelcher. ‘Mobile first’ sounds like a right-wing political party somewhere. Or step one of some…

Will we soon buy products directly through social media?

In recent weeks both Facebook and Twitter have taken steps towards allowing purchases directly from your timeline or newsfeed. Call to action ‘buy’ buttons have appeared on both, with Facebook trialling it with a small number of business in the USA. It is suggested that…

Can we use the weather to our advantage in advertising?

Consumer behaviour online is always likely to be affected by a number of external factors, a main one being the weather. For example searches for Ice Cream are going to be much higher in the summer than winter, searches for winter coats vice versa, as…

RNLI now accepts donations in Bitcoin

Lifeboat charity RNLI announced yesterday that they now accept donations through the digital currency Bitcoin. They’re the first major UK charity to do so and with 1 Bitcoin being worth £336, you can see why. The RNLI now accepts Bitcoin! We’re the first major UK charity to do…

Has Netflix reinvented the advertorial?

Netflix recently received praise for an advertorial  in the New York Times to promote Orange is the New Black. The paid-for content cleverly explored the issues around the needs of women in prisons. The article used infographic-style data, video content and long form journalism to call…

Rockabox ad format

Engaging display ads with Rockabox

This month we tested a new ad format called Shutters, created by Rockabox. It’s a rich media ad that lets us combine video content, images and copy to tell people affected by cancer how we can support them. Rather than measuring success by visits to the…

Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous “like” buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users. Soon it will begin to use that information for ad targeting on Facebook. Facebook already enables re-targeting…

Volunteer gardening

Nominet Trust: Using digital technologies to address social issues

I read this interesting article from Dan Sutch at Nominet Trust this morning and thought it was really relevant to the ways that we try to use digital technology here at Macmillan. I thought it might be useful to talk about one of our projects Team Up,…

Woman using tablet computer

Redesigning our website

Yes, we’re building a new one. The last time we redesigned was in 2008 and things have moved on since then. Some of the websites we use the most now were mere toddlers back in ’08: Facebook was four years old, YouTube was three and…

Is Real Time Bidding (RTB) The Solution?

The Problem Many digital advertisers are now beginning to fear that traditional online display advertising is inefficient, for a number of reasons. For advertisers, the traditional cost per thousand (cpm) model of buying impressions in bulk is lacking because  impressions are purchased for the same…

BHF launches a tear-jerking TV ad to get more people to leave money to charity in their will

The ad, called “something to think about”, launched on 17 March shows real families becoming emotional as they look at photographs of loved-ones who died of heart disease. At the end of a spot, a young girl who was in one of the photographs, turns…

Facebook begins selling auto-play video ads in the US with the UK set to follow

Facebook began trialling the new video ads in its News Feed in December which sees videos starting to play as soon as they appear on screen without sound. Users are able to listen to the video once clicked or tapped and for those who do…

Digital Spend in 2014 Infographic

Facts and figures on digital spend in 2014 [iframe src=”//e.infogr.am/info-mobiledigital” width=”527″ height=”2020″ scrolling=”no” frameborder=”0″ style=”border:none;”> %  OF Marketing budget to be spent on digital ads 2014 | Create Infographics

Introducing Facebook’s mobile ad network

Facebook is set to launch ‘Audience Network’, a new advertising network which will serve adverts to third-party mobile apps. The move will allow Facebook to take advantage of the depth of knowledge they hold about their users, to deliver targeted adverts with much better click…

Would you skip these YouTube ads?

Do you skip YouTube ads? What would make you watch a YouTube ad in full? Nathan Guerra, a speaker on Squared, uses his YouTube channel to show how brands are using the platform for compelling storytelling. Here’s 3 ways brands can make YouTube videos you’d choose…

Digital Culture Series – Facebook

Macmillan has teamed up with some of the biggest names in the tech industry to host a series of talks for staff to discover more about how they work, their culture and challenges. The first talk was held at Facebook’s offices where the European Director…

CRUK launch smartphone game: Genes in Space

Cancer Research UK has released a new smartphone game, Play to Cure: Genes in Space, which will let users help scientists unravel gene data to find the answers to some of cancer’s toughest questions. Players must guide a fast-paced spaceship safely along a hazard-strewn intergalactic assault course to…

5 Great Not-for-Profit Campaigns

  American Red Cross: Hurricane Sandy App In October, Hurricane Sandy caused widespread damage across the US east coast. This app, created by 3 Sided Cube for the American Red Cross provided a platform for the organisation to communicate with people in a new way.…

Driving Donations Digitally

How do supporters research and pick charities to donate to? A study conducted by Google and Millward Brown found they are using digital more than traditional sources, and that they start their research a lot earlier than you might expect. Mobile is also an important…

Should we be using NFC?

As the number of devices with NFC (near field communication) technology keeps growing, we’re seeing a handful of UK brands using NFC in their marketing campaigns to help drive sales and raise brand awareness, all through the use of mobile. Is this something marketers should…

Are we saying goodbye to SEO?

Google announced it was switching to 100% secure search, which means when you search on Google and click through to a website, the website owner can no longer see the keywords you searched for – they’ll only see ‘Not provided’. This is an unsurprising announcement…

Advertising that looks you straight in the eye

How far do you think digital advertising can go? How about watching and evaluating you while you’re shopping? Well, at its petrol stations, Tesco is rolling out screens with built-in cameras that can tailor ads in real-time based on identifying people by their gender and approximate…

Google brings search outdoors

Google has launched a pilot scheme called ‘Google outside’. It’s across 160 locations in London to provide information on local tourist attractions and businesses, among other things. The display screens that can be found at 100 bus shelters and 60 tube stations use existing Google…

Searching for support

women shouldn't

4 creative ways to use search advertising

Search and PPC advertising may appear simple. Select your keywords, write your ad copy, pick your landing page and away you go. It’s certainly not the most exciting or creative forms of advertising… or is it? Here are four surprisingly creative ways to use search…

There is no such thing as Digital

That’s not a statement you’d expect to hear from our digital marketing team, but what do five industry leaders at Macmillan make of it? Ciaran Devane, Amanda Neylon, Nicola Stringer, Richard Thurston and Rachel Xavier discuss whether they think “there is no such thing as…

sitelink extension on Macmillan search

Squared Search industry report

This whitepaper explores how we use enhanced sitelinks in our search advertising. It’s taken from the Squared Search best practice report written by six Squared alumni, a Google-led digital marketing course. Using enhanced sitelinks as an extension of a brand’s tone of voice What are enhanced…

5 ways we use Search ads

You’ve probably all seen them, and you might say you’d never click on them, but search or pay-per-click (PPC) ads can be the most efficient way to point people to our services when searching online. And now that 51% of people in the UK have a…

CRUK’s new user-generated content microsite

Take a look at the latest CRUK microsite every moment counts.