Digital innovation

YouTube Innovation Project

The digital marketing team have worked on an exciting YouTube innovation project, which aimed to display related video ads to users who were searching for cancer related keywords, in order to raise awareness and target specific users.   So why did we decide to do…

Instagram Innovation Test

In December the Digital Marketing carried out a test using some innovation budget to try and significantly increase the followers on the Macmillan instagram account. In order for the test to be effective we decided to target users who ‘Like’ Macmillan Cancer Support Facebook page…

Flickr is working on a Virtual Reality Photo Experience

We had forgotten that Flicker even existed; now the place to upload all your photo’s has been taken over by instagram, but it looks like they are looking to make a very interesting comeback. In fact they are getting on board with a very exciting…

App allows you to jump queue in restaurant in return for a charity donation

Smartline a waitinglist management app has launched a new feature that allows users to donate to charity, in return they will be able to get to the front of the queue for a table at busy restaurants. Giving to charity and not waiting as long…