Digital insight

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Google Analytics: An interview with our Digital Analyst

Hattie Biddlecombe, Digital Analyst at Macmillan Cancer Support, uses Google Analytics to provide insight into Macmillan’s online presence. I sat down with Hattie earlier this week to discuss how Google Analytics helps her in her role and the impact that it has on Macmillan.

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Digital trends in 2016

With January behind us, Hamilton Jones is considering some of the digital trends set to come our way this year. 2016 is already shaping up to be an exciting year for digital, and we in the digital team are always keeping an eye out for new trends, looking…

Twitter adds more choices to native polls

In October Twitter announced it was launching native polling for all users, so now everyone can find out what their followers think about certain issues. Twitter product manager Todd Sherman described the appeal of polling on Twitter in a blog post: If you want the public’s…

Google isn’t giving up Google+ just yet

Earlier in the year we discussed the changes Google were making to Google+ and it looked like they were giving up on the social media platform that was never the success they thought it would be. However its looks like Google+ isn’t going anywhere and…

Is Yahoo blocking users who have ad blocking software?

Earlier this month some Yahoo email users were having trouble accessing their mailbox, they were served with the message “disable Ad blocker to continue using” which appeared if the user tried to open their mail in Chrome or Firefox. This issue was highlighted after users…

“Dislike” button is coming to Facebook

“Dislike” button coming Facebook In the past Facebook has ignored requests from users to introduce a “dislike” button due to fear it would be unpopular with brands who use the website however CEO Mark Zuckerberg has announced that this function is a officially under construction.…

Flickr is working on a Virtual Reality Photo Experience

We had forgotten that Flicker even existed; now the place to upload all your photo’s has been taken over by instagram, but it looks like they are looking to make a very interesting comeback. In fact they are getting on board with a very exciting…

Google+ is changing

Google have announced some major changes to its social networking platform Google+. The platform launched in 2011 and was created to help people discover, share and connect across Google and unify its different services. Bradley Horowitz, Google’s VP of Streams, Photos, and Sharing, explained the…

Twitter removes background images

If you think twitter.com is looking different don’t panic it’s not just you, the company has removed all customized wallpapers from home and notifications timelines and replaced them with a bright all-white background, on list and collection pages the customised background is still available. As…

Wearables are the future of search

The launch of the Apple watch has created a buzz around wearable technology. From Google Glasses, smart watches, wearable cameras, fitness trackers and heart monitors to name just a few. It’s predicted that the market for wearable devices is expected to reach $20.6 billion by…

Instagram to open its doors to more advertisers

Instagram, which is owned by Facebook, is one of the dominant mobile photo sharing services in the world. But up until now, its experiments with ad offerings like Carousel Ads have been exclusive to major brands like L’Oreal, as well as large agencies. But that will be changing…

YouTube and Pinterest reveal new ad formats

One of the advantages of digital marketing is the large and ever expanding number of formats that can be used. Over recent weeks two new formats have become available from YouTube and Pinterest. YouTube introduced cards to help increase engagement rates with videos earlier this…

The futuristic technology that could soon be mainstream

Technology is changing quickly and the rate that new products that could impact on everyday life are hitting the marketing is only going to increase. Smartphones and tablets have gone from an idea to being responsible for well over 50% of the traffic to Macmillan’s…