As part of its World Cancer Day fundraising campaign CRUK launched contactless collections across 16 locations in London, Glasgow, Liverpool and Leeds making CRUK the first charity to approach contactless donation technology on this scale.
Supporters had the opportunity to donate £2 to the charity by simply tapping their contactless card on the reader which was operated by fundraising volunteers.
Ed Aspel executive director of fundraising and marketing and the charity explains “We’ve been at the forefront of contactless giving in the third sector, having launched a small scale pilot in four of our shop windows last year. But this activity takes it to a new level, will ensure we stay relevant, and make it as easy as possible for people to donate in a way that suits them. It really is as simple as popping some spare change in a collection tin and all money raised will go towards our life-saving research to beat cancer sooner.
Cancer research has been working alongside other charities and UK cards Associations to ensure that the trial is successful. The launch represents a wider initiative which aims to bring contactless payments to the sector, CRUK will be sharing the learning’s from this to the sector so a whole we will benefit.
We’re really looking forward to finding out the results from this test and looking at how we can involve contactless payments in our fundraising in the future.
If you want to find out more about contactless payments you can have a look at our other blogs on the subject: