Develop new creative based on the Not Alone campaign.
Communicate our 2012 achievements …
… and our vision for the future. In other words, ensure our Nine Outcomes play a prominent role in the report.
The aim was to create an engaging, informative report that our supporters and donors would enjoy reading.
Our concepts focused on what Macmillan is all about: people. We would use the our Not Alone case studies to bring the story of our year to life.
We decided to give our report the look and feel of a journal. To achieve this effect, we used handwritten entries, ‘cut out’ photos and personal memorabilia from our case studies, and doodles and infographics.
Scattered among the regular sections of the report, these elements brought our 2012 achievements to life – and gave the whole report a very warm, human feel.
Hitting your high street this September will be these eye catching Celia Birtwell pin badges. Celia Birtwell is one of the UK’s most iconic textiles designers. Since bursting onto the scene in the swinging sixties her famous textile creations have been worn by many famous…
Mac News Think Mac News, our supporter magazine, is competing against many other consumer publications to try and gain the attention of our supporters. The challenge is always: how do we make sure it’s Mac News that they make time for? Grow The aim is…