The competition

We're the nation's favourite charity brand, and we want to stay that way. To stay ahead of the pack it's important to keep a close eye on what the opposition are up to and here is the perfect place to do that.

Spotted some interesting new creative or marketing from another charity? Share it with the rest of us by posting a blog and tagging it with 'the competition' to add it to this page.

Cancer Research UK launched contactless collections across the UK

As part of its World Cancer Day fundraising campaign CRUK launched contactless collections across 16 locations in London, Glasgow, Liverpool and Leeds making CRUK the first charity to approach contactless donation technology on this scale. Supporters had the opportunity to donate £2 to the charity…

Goodeed’s new approach to online donations

Fundraising through digital channels is becoming more and more important to the charity sector. One ever present challenge, both on and offline, is that people who would like to donate, simply do not have the money to be able to. Online marketplace Goodeed has come…

How digital transformation improved Marie Curie’s marketing strategy

Marie Curie provides care and support for more than 40,000 terminally ill people and their families in the UK each year, therefore it’s vital that the charity is able to provide services across every possible channel both offline and online. To achieve this Marie Curie…

Could TV adverts be moving towards programmatic?

  The way that television adverts have been bought for decades could be beginning to change. Traditionally adverts are bought on a pre agreed price basis and focus only on the channel and programme they are shown against in terms of targeting. This is in…

Facebook Atlas and the potential to change display advertising.

  Facebook is attempting to increase its presence in the display advertising market by serving ads across the internet, not just on the social media site itself. In an attempt to help better connect online advert impressions with offline purchases they have rebuilt the Atlas…

Econsultancy Report on the Approach CRUK Take to Remaining Agile

A recently published Econsultancy article sheds some light on how Cancer Research UK approach the challenges surrounding remaining agile in a constantly evolving digital environment. The full article is displayed below: This year has seen the emergence of a new trend in charity fundraising –…

Twitter Rolls Out Analytics For All Users

Twitter has announced that all users, whether business or personal, will now be able to access the analytics tool and find out how many people are viewing and interacting with their posts. In July the social media site updated  their analytics tool for advertisers and…

RNLI now accepts donations in Bitcoin

Lifeboat charity RNLI announced yesterday that they now accept donations through the digital currency Bitcoin. They’re the first major UK charity to do so and with 1 Bitcoin being worth £336, you can see why. The RNLI now accepts Bitcoin! We’re the first major UK charity to do…

BHF launches a tear-jerking TV ad to get more people to leave money to charity in their will

The ad, called “something to think about”, launched on 17 March shows real families becoming emotional as they look at photographs of loved-ones who died of heart disease. At the end of a spot, a young girl who was in one of the photographs, turns…

CRUK launch smartphone game: Genes in Space

Cancer Research UK has released a new smartphone game, Play to Cure: Genes in Space, which will let users help scientists unravel gene data to find the answers to some of cancer’s toughest questions. Players must guide a fast-paced spaceship safely along a hazard-strewn intergalactic assault course to…

5 Great Not-for-Profit Campaigns

  American Red Cross: Hurricane Sandy App In October, Hurricane Sandy caused widespread damage across the US east coast. This app, created by 3 Sided Cube for the American Red Cross provided a platform for the organisation to communicate with people in a new way.…

CRUK favourite charity amongst those aged 18–24

So we all know Macmillan is the nation’s favourite charity brand this year, but in the youth sector things are very different. The Youth 100 reveals the most loved brands of 2013 based on a survey of thousands of young people. The top three brands…

CRUK’s new user-generated content microsite

Take a look at the latest CRUK microsite every moment counts.  

Useful PDF summary of some of our competitor’s brands

We’re the number one charity brand and we want to stay that way. So visit this section of the blog regularly to keep an eye on what competition are up to. To start you off here’s a handy visual summary of how CRUK, Marie Curie,…

Age UK Spreads the Warmth

Age UK have wrapped up the Telegraph Magazine with a thermal cover to highlight their ‘Spread the Warmth’ campaign. The advert, printed in grey thermal ink, will respond to the reader’s fingertips. As readers touch one of the items in the picture, it will turn…

Big Vinnie meets Little Vinnie

Ever wondered what hardman Vinnie Jones was like as a child? Haven’t we all? Now thanks to the British Heart Foundation (BHF), big Vinnie meets little Vinnie. Following the success of their previous CPR awareness video (which we blogged about earlier) the BHF has created a kidsspoof complete with mini…

Unicef’s colourful fundraising campaign

Click here to see the new website created by Dulux aiming to ‘sell-off’ 16.7 million individual colours, raising money for Unicef. For a donation of £1 or more you can own one of the colours that can be viewed on a smartphone. Sorry if your…