The competition

We're the nation's favourite charity brand, and we want to stay that way. To stay ahead of the pack it's important to keep a close eye on what the opposition are up to and here is the perfect place to do that.

Spotted some interesting new creative or marketing from another charity? Share it with the rest of us by posting a blog and tagging it with 'the competition' to add it to this page.

Cancer Research UK launched contactless collections across the UK

As part of its World Cancer Day fundraising campaign CRUK launched contactless collections across 16 locations in London, Glasgow, Liverpool and Leeds making CRUK the first charity to approach contactless donation technology on this scale. Supporters had the opportunity to donate £2 to the charity…

BeHppy App launches Charity Campaign

Behppy is an app that encourages nothing but happy thoughts; the idea behind the app is that when you share a happy thought in the form of an inspirational quote or a picture you have the chance to earn Hppy coins this is done when…

CRUK favourite charity amongst those aged 18–24

So we all know Macmillan is the nation’s favourite charity brand this year, but in the youth sector things are very different. The Youth 100 reveals the most loved brands of 2013 based on a survey of thousands of young people. The top three brands…

Useful PDF summary of some of our competitor’s brands

We’re the number one charity brand and we want to stay that way. So visit this section of the blog regularly to keep an eye on what competition are up to. To start you off here’s a handy visual summary of how CRUK, Marie Curie,…

Age UK Spreads the Warmth

Age UK have wrapped up the Telegraph Magazine with a thermal cover to highlight their ‘Spread the Warmth’ campaign. The advert, printed in grey thermal ink, will respond to the reader’s fingertips. As readers touch one of the items in the picture, it will turn…

Big Vinnie meets Little Vinnie

Ever wondered what hardman Vinnie Jones was like as a child? Haven’t we all? Now thanks to the British Heart Foundation (BHF), big Vinnie meets little Vinnie. Following the success of their previous CPR awareness video (which we blogged about earlier) the BHF has created a kidsspoof complete with mini…

Unicef’s colourful fundraising campaign

Click here to see the new website created by Dulux aiming to ‘sell-off’ 16.7 million individual colours, raising money for Unicef. For a donation of £1 or more you can own one of the colours that can be viewed on a smartphone. Sorry if your…