Age UK have wrapped up the Telegraph Magazine with a thermal cover to highlight their ‘Spread the Warmth’ campaign. The advert, printed in grey thermal ink, will respond to the reader’s fingertips. As readers touch one of the items in the picture, it will turn orange. Through touch, the colour of the lamp, or phone in the picture changes helping to demonstrate how donations will help older people stay warm during winter.
The inside and back page of the cover wrap will have more information, explaining the thinking behind the campaign and how Age UK will help older people in the winter. Not only does this engaging and innovative creative build awareness of Age UK but it also gets across the wider social issues in a fresh way.
You can see more about their campaign here.