As mentioned in the ‘What next for Digital Marketing in 2015’ blog article, virtual reality (VR) headsets are coming. Many of the big players have recently moved to purchase VR companies, the most notable being Facebook acquiring Oculus Rift in 2014 which is a sure sign that they believe there is a future for the technology.
Until now the headsets have not been particularly user friendly and are certainly a long way from becoming a must have. However as Mashable reports Samsung’s Gear VR Innovators Edition is the closest thing to a consumer-ready virtual reality headset and has now been released. It is still primarily for developers rather than the general public and it appears that despite improvements on previous attempts, it is still a long way from the finished article. The below video explains how the cons still outweigh the pro’s.
However it does seem that this technology is moving in the right direction. It remains to be seen what the potential is for advertisers, but it may not be too long before even more interactive content can be produced and served through VR headsets. Due to the large amounts of money companies such as Facebook have already invested in this field it is likely that advancements in this technology will happen quickly and VR will form a big part of the future digital landscape.