Check out this snippet about Macmillan from the Charity comms website about ‘banking on branding: what charities can learn from corporate marketing’ …
Keep it simple
Charity brand identities are often dominated by many different elements, and yet those with the most impact tend to keep it simple. Just look at Macmillan: using one colour, one unique typeface and one graphic style of silhouette has helped them to build awareness and market share. When it comes to building brand recognition, less is more.
And that’s why we are the best loved brand in the UK! To read the rest of the article click here