I am a little biased as i love Arcade Fire but if you read the full article here about the advanced music video hitting the internet, you don’t need to be a fan of the music to share your experience and the effect it has on you.
Visit thewildernessdowntown.com to check it out.
Coded in html5 and starring your childhood home, Arcade Fire have breathed new life into the medium. After all, why sit and watch when you can play?
If you’ve got a fancy computer – and don’t mind being reminded of your childhood home – chances are you have spent the morning mucking about with thewildernessdowntown.com. It’s described as a “musical experience made specifically for Google Chrome” that takes the Arcade Fire song We Used to Wait and pits it against scenes of your childhood home, rendered by Google maps. It’s got techy types in a tizz – not least because it’s a neat demonstration of some of the cooler tricks offered byhtml5, the next evolution in coding.
Hand-drawn lettering supremo Alison Carmichael has been used to illustrate the message on this beautiful (and simple) ad for the White Ribbon Alliance who campaign for better healthcare for women in Africa. Creative Review has a short report here on the piece and a link to their previous profile on Alison.
Children with Leukaemia have launched a celebrity raffle, featuring prizes of meals supplied by nine of Britain’s best known chefs… In part supported by the Good Agency, who Macmillan have worked with in the past, this is generating publicity through the high profile names involved. Although this might seem an odd fit it will be interesting to see whether this fundraiser works, and how.
Website here with raffle tickets available until next week
So anyway, over xmas I kept passing this outdoor campaign and didn’t really think too much of them. The layout’s alright, the photo’s alright, but you don’t really get what’s going on.
That was until I was walking past one on Mile End road. I had to do a double take because right behind it was the exact location as the photoshoot (check out the Shell garage in the background of one and the parking meter and sign for ‘hive’ on the other).
It’s a nice idea, it has the potential to really draw you in and get you to engage with the campaign. It’s just a shame that it’s not obvious enough (I like to think I’m fairly ad savvy, but it took me a fair few viewings to get it). Also, for such a targeted campaign, I’m not really sure why they picked Tower Hamlets as it’s one of the poorest boroughs in London?
There’s a lesson to be learnt here. KISS, Or ‘Keep It Simple Stupid’.
Ideas? Thoughts? Comments?