Everybody spread the word
We’re gonna have a celebration
All across the world
In every nation
It’s time for the good times
Forget about the bad times, oh yeah…
ermm, yeah, so in 2011 we’re gonna celebrate our centenary, as if you didn’t know already. And to let everyone else know the Sales and Creatives services teams collaborated to produce this lovely calendar.
The calendar came to the creatives team looking looking for some love and attention (check out the before picture). And now it’s ready for you to give it a home.
The calendar has postcards and some funny and interesting facts that you might not know about Macmillan throughout it’s one hundred years.
Go to the online shop now to get yours here
Remember, Mark really wants to hear your thoughts on our new products so if you have a minute please drop us a comment. Thank you.
Click here for a feature on the find of some old advertising posters in a disused area of Notting Hill tube station. Do we have an archive of old Macmillan promotions, in situ, that we could use for the centenary?
To celebrate our first 100 years, we’ve created an eye-catching graphic device to appear on special centenary publications and promotional materials. The thinking behind it is that we don’t just want to tell people we’ve been around for 100 years. Instead we want to focus on
- the positive impact we’ve had on people’s lives
- new or extra things we’re doing for our centenary
- the extra things people can do to celebrate
- how everyone can join in our celebrations.
That’s why our centenary device features a plus sign as well as the following straplines …
It’s not a new logo, so you don’t have to put it on everything. And don’t worry, Macmillan’s logo and everything else brand-y is staying exactly the same. The 100+ is just for the special items we produce in our centenary year. After that, it’ll magically vanish into thin air.
The other thing to bear in mind if you’re producing materials for special centenary events, is that it’s not just a case of slapping the 100+ on. What we’ll be doing is developing new creative solutions using our established brand elements to communicate key centenary messages. A great example of what we mean is our recent centenary fundraising pack.
Watch out for more on the 100+ coming soon on be.mac and the green rooms.
OK, it’s only June but preparations are well underway for our centenary in 2011. One of the first products we’ve produced following our new centenary branding solution is this pack for local fundraisers. Apparently they’ve been champing at the bit to get going with planning special centenary events, so we needed to let them know what we’re doing and how they can get involved. The solution: to send an update for the much-loved fundraising guide.
This comes as a set of extra pages and tabs to snap into the existing ring-bound folder, and is full of suggestions for special events they could hold, a brief history of Macmillan, and info on things like merchandise and using our new 100+ device. Our aim is to inspire people to join us in celebrating our centenary and hopefully raise even more money for us next year.
The elephant silhouette and ‘something big is coming’ copy on the folder holding the new pages is great example of how we’re approaching the marketing of our centenary. It’s all about using our established brand elements creatively to communicate key centenary messages, not just sticking a new logo on everything.
Look out for further info on our centenary branding solution coming soon to be.mac and the green rooms.