Let’s face it, we’ve become a nation joined at the hip with technology. So what better way to get an advertising campaign into the public eye than by putting an interactive spin on it? Interactive ads are a brilliant way to engage the public and inspire support for a campaign. And now, more and more advertisers are jumping on the interactive band waggon. We’ve been sharing plenty of them among the creative team, and here’s a pick of some of the best.
Sounds like a plan
Plan are on a mission, a mission to give girls more choice about their future. And they’re doing it with the help of some very clever bus shelter ads
Their ads have a built-in facial recognition scanner which cleverly detects your sex and shows you a different video depending on your gender. Girls receive the full ad which includes various success stories to inspire them to give support. And boys receive some shocking statistics and only half of the ad to demonstrate the lack of choices girls have around over the world. They’ve already had great success with more than 100,000 youtube views and 1,000 Facebook mentions. Which gives hope that Plan’s plan is grabbing some attention.
Down on the farm
Ever wanted to feed a pig without trudging through a smelly, muddy field in your wellies? Of course you have, and now thanks to Compassion in World Farming (CIWF) you can do just that.
CIWF have created the world’s first real live feed
which allows shoppers to feed Patsy the pig on a giant Westfield shopping centre billboard. All it requires is a £1 text donation, after which you are sent a unique URL link which connects you to an online broadcast of Patsy. The broadcast then connects you to a machine that scatters feed for the pigs, and you get to watch Patsy scoffing away on your donation. Your donation goes towards CIWF’s campaign for free range farming and better welfare standards for animals everywhere. And we think it’s definitely something to squeal about.
Hope to millions
Welcome to The Hope Tank, the British Heart Foundation’s (BHF) first interactive billboard. Supporting their Mending broken hearts appeal, it encourages shoppers to add a zebra fish to The Hope Tank with a small text donation.
‘Why a zebra fish?’ you ask.
Well, a zebra fish has the amazing ability to heal its own heart, something the BHF want to achieve for people everywhere. They are hoping to raise £50 million for research into the fish’s regenrative abilities, which could give hope to millions of people with damaged hearts. After sending your text donation your fish will be plopped into The Hope Tank for all to see. And what’s more, you’ll even get a personalised message on the billboard, thanking you for your support.
Every cloud has a silver lining
It’s that cold, wet and miserable time of year which gets us all wishing for white sandy beaches and Palm tress. And now lowcostholidays.com are capitalising on our winter blues for their Wish you were here campaign.
Their billboard asks passersby ‘Where are you thinking of going today?’ while capturing them with a hidden camera. It then relays the image back at them with holiday destinations in thought bubbles floating above their heads.
It’s proven to be a brilliant way of grabbing shoppers’ attention, as seen in their promotional video. And it’s even better for a lucky few who view the ad at it’s competition times for a chance to win a holiday. That would be enough to banish anyone’s winter blues.
What better way to advertise a new energy efficient car then with an energy efficient ad?
Well that’s exactly what Glue Isobar set out to do to to promote the new Toyota Yaris Hybrid. Partnering with PaveGen, a company which harvests energy from footsteps, the campaign uses PaveGen’s floor tiles to highlight the power of renewable energy. Using Ocean’s Eat Street location to showcase the car, shoppers walking past the screen and over the tiles help to create some of the energy to power the screen.
Each time a level of energy is produced, the car is ‘released’ to give one lucky shopper a free ride home. It’s aleady leaving footprints in the advertising world, winning the Ocean Outdoor digital competition. And it’s definitely got our stamp of approval.