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Fairy

Christmas comes but twice a year

If you’re a designer that is. Like the rest of the population, every December we experience the joys of over-consumption, surprise presents and extended time spent with seldom-seen relatives. But we also get to spend a magical month or two in the middle of the year immersed in a glittering, marzipan-scented world of santas, robins and all things Christmas. Yep you’ve guessed it: the Christmas gift catalogue.

Hot-off-the-press copies of Macmillan’s Shop to Change Lives catalogue that I worked on earlier this year have just landed on my desk and they’re looking good. Along with a healthy sprinkling of that staple, the charity christmas card, this year’s edition also features an expanded range of gifts and festive accessories. From delightful tree decorations to tasty baking goods, our sales team worked really hard sourcing stuff that’ll hopefully appeal to all our supporters and keep the much-needed money rolling in. And our job in the Creative team was to beaver away putting together photoshoots, concepts, copy and page layouts to show them all off at their best and make it easy for our customers to find what they want. (Phew! managed to finish the paragraph without slipping in an elf reference.)

I’m sure the suspected robin and Santa overdose I suffered in May will be worth it when the virtual cash registers start ringing at macmillan.org.uk/shop 

Only 158 shopping days ’til the big day so get clicking

It’s Fairy good!


Hello,
When I go back up north to visit my Mum she always sends me back to London with a bag of shopping! (i know, she’s so sweet) Either toilet rolls or tins of beans from her BOGOF bargins. But, last time she put in two bottles of Fairy liquid. But, the bottle was different and reminded me of making rockets when i was a little girl, as it was a retro bottle.

My Mum told me it was a right bargain at Morrisons supermarket, as they were selling them for 50p to celebrate their 50th anniversary! The company decided to commemorate the date and remember old days. The new promo-materials feature Nanette Newman, who starred in its 1980s spots in the newly launched campaign to promote the iconic bottle. Want to read more about the Procter & Gamble campaign click here…

I love the idea and it really makes you feel nostalgic. Plus, retro is so cool and the brand is so iconic!

Tell me what you think by adding a comment underneath the post.
Is there anything Macmillan can do from the past to celebrate our centenary next year?

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