In this post, Social Media Officer, Alice Hajek, talks about the introduction of Instagram’s new feature – Instagram Stories and what it means for Macmillan.
Today, Instagram launched a new feature ‘Instagram Stories’, in an attempt to fill the platform with less polished, more real time content. Very similar in name (well, pretty much the same name) to Snapchat’s My Story function, the new feature allows you to share photos of your day that you may not have published to your Instagram profile ordinarily. These photos, just like Snapchat, will disappear within 24 hours. You can also use their drawing tools and emojis to enhance your photos (like Snapchat).