Sharing her tips and tricks, Rebecca Buchanan, Digital Marketing Officer, writes about how to analyse Facebook campaigns to achieve the most accurate results.
As mentioned in the ‘What next for Digital Marketing in 2015’ blog article, virtual reality (VR) headsets are coming. Many of the big players have recently moved to purchase VR companies, the most notable being Facebook acquiring Oculus Rift in 2014 which is a sure sign that they believe there is a future for the technology.
Until now the headsets have not been particularly user friendly and are certainly a long way from becoming a must have. However as Mashable reports Samsung’s Gear VR Innovators Edition is the closest thing to a consumer-ready virtual reality headset and has now been released. It is still primarily for developers rather than the general public and it appears that despite improvements on previous attempts, it is still a long way from the finished article. The below video explains how the cons still outweigh the pro’s.
However it does seem that this technology is moving in the right direction. It remains to be seen what the potential is for advertisers, but it may not be too long before even more interactive content can be produced and served through VR headsets. Due to the large amounts of money companies such as Facebook have already invested in this field it is likely that advancements in this technology will happen quickly and VR will form a big part of the future digital landscape.
Ever wanted to feed a pig without trudging through a smelly, muddy field in your wellies? Of course you have, and now thanks to Compassion in World Farming (CIWF) you can do just that.
Welcome to The Hope Tank, the British Heart Foundation’s (BHF) first interactive billboard. Supporting their Mending broken hearts appeal, it encourages shoppers to add a zebra fish to The Hope Tank with a small text donation.
Every cloud has a silver lining
It’s that cold, wet and miserable time of year which gets us all wishing for white sandy beaches and Palm tress. And now lowcostholidays.com are capitalising on our winter blues for their Wish you were here campaign.
Their billboard asks passersby ‘Where are you thinking of going today?’ while capturing them with a hidden camera. It then relays the image back at them with holiday destinations in thought bubbles floating above their heads.
It’s proven to be a brilliant way of grabbing shoppers’ attention, as seen in their promotional video. And it’s even better for a lucky few who view the ad at it’s competition times for a chance to win a holiday. That would be enough to banish anyone’s winter blues.
What better way to advertise a new energy efficient car then with an energy efficient ad?
Well that’s exactly what Glue Isobar set out to do to to promote the new Toyota Yaris Hybrid. Partnering with PaveGen, a company which harvests energy from footsteps, the campaign uses PaveGen’s floor tiles to highlight the power of renewable energy. Using Ocean’s Eat Street location to showcase the car, shoppers walking past the screen and over the tiles help to create some of the energy to power the screen.
Each time a level of energy is produced, the car is ‘released’ to give one lucky shopper a free ride home. It’s aleady leaving footprints in the advertising world, winning the Ocean Outdoor digital competition. And it’s definitely got our stamp of approval.
If you’re a designer that is. Like the rest of the population, every December we experience the joys of over-consumption, surprise presents and extended time spent with seldom-seen relatives. But we also get to spend a magical month or two in the middle of the year immersed in a glittering, marzipan-scented world of santas, robins and all things Christmas. Yep you’ve guessed it: the Christmas gift catalogue.
Hot-off-the-press copies of Macmillan’s Shop to Change Lives catalogue that I worked on earlier this year have just landed on my desk and they’re looking good. Along with a healthy sprinkling of that staple, the charity christmas card, this year’s edition also features an expanded range of gifts and festive accessories. From delightful tree decorations to tasty baking goods, our sales team worked really hard sourcing stuff that’ll hopefully appeal to all our supporters and keep the much-needed money rolling in. And our job in the Creative team was to beaver away putting together photoshoots, concepts, copy and page layouts to show them all off at their best and make it easy for our customers to find what they want. (Phew! managed to finish the paragraph without slipping in an elf reference.)
I’m sure the suspected robin and Santa overdose I suffered in May will be worth it when the virtual cash registers start ringing at macmillan.org.uk/shop
Only 158 shopping days ’til the big day so get clicking
Saw this last night, a whole bunch of people talking about what makes a good brief. “Use large type” is my fave. There’s also tonnes of other really interesting articles about marketing in general. Bookmark it!
A sweet little email to Eva…
She was a marketing professional. He solved marketing problems. When they met, it was ‘the perfect partnership’
Starring Eva Lake and Brian Woodcock. A Taurus Solutions Production in association with Macmillan Cancer Support
The Perfect Partnership is a heart-warming story of how a busy marketing professional (played by Eva Lake) manages to make her campaigns even more effective by using a ‘Clever Campaign’ from Taurus Solutions. It all started over a cup of coffee when Eva met their campaign specialist (Played by Brian Woodcock) who explained how Taurus-designed direct mail campaigns for Aon Insurance had achieved a massive 500% increase in response over their previous campaigns. While Siemens PLM had used a Taurus campaign to reverse a decline in interest for their international conferences.
In fact, a unique ‘Clever Campaign’ from Taurus Solutions can deliver unbelievable results for just about any company interested in direct marketing to increase the number of qualified prospects and gain new customers.