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merchandise

Christmas comes but twice a year

If you’re a designer that is. Like the rest of the population, every December we experience the joys of over-consumption, surprise presents and extended time spent with seldom-seen relatives. But we also get to spend a magical month or two in the middle of the year immersed in a glittering, marzipan-scented world of santas, robins and all things Christmas. Yep you’ve guessed it: the Christmas gift catalogue.

Hot-off-the-press copies of Macmillan’s Shop to Change Lives catalogue that I worked on earlier this year have just landed on my desk and they’re looking good. Along with a healthy sprinkling of that staple, the charity christmas card, this year’s edition also features an expanded range of gifts and festive accessories. From delightful tree decorations to tasty baking goods, our sales team worked really hard sourcing stuff that’ll hopefully appeal to all our supporters and keep the much-needed money rolling in. And our job in the Creative team was to beaver away putting together photoshoots, concepts, copy and page layouts to show them all off at their best and make it easy for our customers to find what they want. (Phew! managed to finish the paragraph without slipping in an elf reference.)

I’m sure the suspected robin and Santa overdose I suffered in May will be worth it when the virtual cash registers start ringing at macmillan.org.uk/shop 

Only 158 shopping days ’til the big day so get clicking

Star Cause


If you ever wondered what our cousins across the pond are doing to spread cancer awareness and raise funds, here’s a little taster of Stand Up To Cancer’s latest product offering.

http://store.standup2cancer.org/index.cfm/pid/568186

Thanks to Lucas Films, they’ve secured the rights to the much-loved Star Wars characters and have added a little bit of geek chic to their branded t-shirts. It seems that Stand Up to Cancer’s fundraising and awareness activities are centred around celebrity endorsement and branded merchandise – not a bad ploy in a society so smitten by celebrity. I like their bold statements, like ‘Blast cancer’ and ‘In the fight’. It’s brave and real and this translates to the merchandise’s strong graphic designs.


The online shop has a lot of quality merchandise that meets the brief of being both fashionably appealing and incredibly well branded. I get the feeling that these are the kinds of t-shirts, jumpers and hoodies that supporters would wear beyond that one fundraising occasion.