If you’re a designer that is. Like the rest of the population, every December we experience the joys of over-consumption, surprise presents and extended time spent with seldom-seen relatives. But we also get to spend a magical month or two in the middle of the year immersed in a glittering, marzipan-scented world of santas, robins and all things Christmas. Yep you’ve guessed it: the Christmas gift catalogue.
Hot-off-the-press copies of Macmillan’s Shop to Change Lives catalogue that I worked on earlier this year have just landed on my desk and they’re looking good. Along with a healthy sprinkling of that staple, the charity christmas card, this year’s edition also features an expanded range of gifts and festive accessories. From delightful tree decorations to tasty baking goods, our sales team worked really hard sourcing stuff that’ll hopefully appeal to all our supporters and keep the much-needed money rolling in. And our job in the Creative team was to beaver away putting together photoshoots, concepts, copy and page layouts to show them all off at their best and make it easy for our customers to find what they want. (Phew! managed to finish the paragraph without slipping in an elf reference.)
I’m sure the suspected robin and Santa overdose I suffered in May will be worth it when the virtual cash registers start ringing at macmillan.org.uk/shop
Only 158 shopping days ’til the big day so get clicking
I haven’t posted in a while but there has been so much going on in the creative team lately.
One thing that is pretty exciting is the launch of the new Macmillan online shop shop.macmillan.org.uk/
We worked really closely with the Sales team, with initial concepts and lots of research on other sites that we love. Finally we handed it over to the digital team while we designed products to sell on the site.
One product we hope will make bags of money for Macmillan is the Macmillan bag for life. Here is picture of yours truly modelling it (in the new photography style) but that’s another post!
If you want to buy the bag visit here
Don’t forget to comment on the blog, that’s fun of it! We want to hear your voice too.
Everybody spread the word
We’re gonna have a celebration
All across the world
In every nation
It’s time for the good times
Forget about the bad times, oh yeah…
ermm, yeah, so in 2011 we’re gonna celebrate our centenary, as if you didn’t know already. And to let everyone else know the Sales and Creatives services teams collaborated to produce this lovely calendar.
The calendar came to the creatives team looking looking for some love and attention (check out the before picture). And now it’s ready for you to give it a home.
The calendar has postcards and some funny and interesting facts that you might not know about Macmillan throughout it’s one hundred years.
Go to the online shop now to get yours here
Remember, Mark really wants to hear your thoughts on our new products so if you have a minute please drop us a comment. Thank you.