At Macmillan we made our own ‘Harlem Shake’ and admittedly it’s a lot of fun to make –
Okay, I might have drooled a little bit, but an edible book is just too desirable for me. Made out of sheets of embossed lasagne – just waiting to be stuffed! Not suprisingly, it’s won a shopping basket full of awards. Yum. Click here for more
Ever wondered what the view’s like from the front room of a coastal cottage in North Yorkshire?
By far the largest proportion of users who ‘like’ Macmillan on Facebook are in the 25-34 and 35-44 age brackets (28.4% of the total and 27.1% of the total respectively). Most interestingly, though, there are 2.1% more followers of the 45-54 age bracket than there are aged 18-24. But whether this is a reflection of their use of technology or a reflection of Macmillan’s target audience is hard to say.
This one’s a call for submissions. Editors Paul D. Miller and Svitlana Matviyenko are asking budding writers, artists and computer-whizzes to design an icon for an app of their own imagination. ‘The goal of this project,’ they say, ‘is to challenge the limits of technological assistance endorsed by the slogan: “There’s an app for that.” What are the most desirable, terrifying, or ridiculous apps that haven’t been and, possibly, will never be released? Formulate a concept of an app. Translate it in the language of design.’ Sounds fantastic.
I’m going to create an app that sprays deodorant at sweaty, overweight businessmen on the tube.
Unicef have launched a great new ad campaign that is the epitome of ‘simple but effective’. Images showing the inside and outside of children’s vests and socks give a chilling impression of the surface emotions of a child versus the ‘invisible damage within’ caused by abuse. As ever, nothing packs a punch like charity communications.
Don’t moan, it’s a goodun. DVD sales website kalahiri.com uses the buzz of the Olympics to bring back memories of our favourite films.
4. The Invisible Bicycle Helmet
This video is well worth a watch. It follows (in only three minutes) the eight-year journey of two students who designed, marketed and created an invisible bike helmet. This could spell the end of unpleasant, unsightly helmets that aren’t ‘cool’ enough for children and teenagers (and many adults) to wear. It’s literally invisible – well, almost. Blink and you’ll miss it. Fall, and you won’t.
5. Subway Cento
Last but not least, writer and designer Jack Cheng has taken to the streets of his hometown, Brooklyn, taking pictures of adverts on the subway before chopping and cropping them into mini graphic poems. A brilliantly simple idea with sometimes humorous, sometimes thought-provoking results.
Olympic visitors probably first caught sight of McDonald’s posters in train stations such as King’s Cross and Euston. With the campaign taking up not one but a whole line of billboard spaces, they were rather hard to miss. Whatever sort of Olympic spectator you were – be it the come-on come-on come-on-er , the sulky pants or the get a better look-er, there was a fun poster for everyone and a touching reminder that ‘we all make the games’. While I’m still not sure a Big Mac will be on the menu for anyone going for gold, they certainly made me smile.