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user testing

Inside UX: An Interview with Bruce Waskett

Curious about UX? Bruce Waskett, former Head of UX and UI at Macmillan explains what it is, and how it fits in at Macmillan.

What is UX and why is it important?

User experience (UX) has become a very over-used and misunderstood term in our industry for a few years now. It has always been a broad-ranging skill and discipline but certain terms are often picked up on and become the ‘must have’ thing for organisations and people.

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