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Icons of graphs and devices to represent google analytics

Google Analytics: An interview with our Digital Analyst

Hattie Biddlecombe, Digital Analyst at Macmillan Cancer Support, uses Google Analytics to provide insight into Macmillan’s online presence. I sat down with Hattie earlier this week to discuss how Google Analytics helps her in her role and the impact that it has on Macmillan.

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The Macmillan shop

Hello
I haven’t posted in a while but there has been so much going on in the creative team lately.
One thing that is pretty exciting is the launch of the new Macmillan online shop shop.macmillan.org.uk/

We worked really closely with the Sales team, with initial concepts and lots of research on other sites that we love. Finally we handed it over to the digital team while we designed products to sell on the site.

One product we hope will make bags of money for Macmillan is the Macmillan bag for life. Here is picture of yours truly modelling it (in the new photography style) but that’s another post!

If you want to buy the bag visit here

Don’t forget to comment on the blog, that’s fun of it! We want to hear your voice too.

Coal cares!


A small group of American medical experts and other activists took on the coal industry with the launch, yesterday, of the fake charitable initiative and website coal cares. With the offer of special branded inhalers to take the stigma out of childhood asthma and helpful debunking of the myths of alternative energy supply, it’s a potentially controversial way to generate media interest by lampooning the culture that it challenges.

This has been followed up with press releases quoting statistics from the American Lung Association showing that polution kills 13,000 people each year in the US and making explicit links to cancer prevelance.

Developed through the YesLab, the forum for developing media grabbing activist projects, and in tandem with the Yes Men, who have had high profile successes with similar stunts challenging big corporations such as Dow Chemical, Exxon and Halliburton, it would be interesting to know what the pick-up rate across US media has been. But meanwhile, I’ll leave you with an interesting fact from their Asthma Trivia section…

Piggy, from Lord of the Flies, didn’t die from an asthma attack
Piggy (the “fat kid”) did have terrible asthma, but he sure didn’t die from it! Rather, he perished from a boulder dropped on his head by a group of his frustrated peers.

Turn your marketing skills to social good

Do you like the idea of doing your bit for charity – but get a bit nervous/lazy/busy when it comes to commiting to regular volunteering?
Sparked.com is a clever solution for the busy professional – it matches up people with skills (including design, marketing strategy, media and tech) with non for profits that need expert support on their projects. The clever bit is all the work can be done online – from the comfort of your own home, at a time that suits you.

So with just a bit of the time normally given to facebook, youtube or the DailyMail gossip pages you could critique a website or redesign a banner ad and make a difference to a charitable organisation. Over 150,000 people have signed up to volunteer so far and 10-30 non-profits are said to be registering every day day.

What’s also nice is the design and navigaition of the site are so fun, visual and simple that it makes you excited about seeking out an opportunity.

You can read about someone who’s tried micro volunteering with Sparked here.